As the marketing world continues to evolve, traditional strategies are being replaced with more innovative and engaging tactics that appeal to modern consumers. Brands are increasingly turning to creative strategies like meme marketing, celebrity endorsements, barter collaborations, and ad films to...

Using Influencer Marketing to Boost Product Launches In today's highly competitive market, it's increasingly difficult to launch a new product. One of the most highly successful buzz-creation and sales-generation methods is influencer marketing. If brands are to leverage this influencer power suc...