Launching a Book and Its Optimal Timing

There used to be a hard and fast calendar for book launches, just as there was for many arts and entertainment categories. It would be spring and fall, with few exceptions. If you've researched how to...
2 weeks ago ·
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· 4 · Smith Publicity

Video is Your Book Promotion Secret Weapon

You'd have to live under a rock not to have heard about the incredible success some people find through online video. Therefore, it's a consideration for self-published authors who are looking for boo...
27 November 2023 ·
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· 5 · Smith Publicity

Promoting Books to the Media

Traditional media coverage is one of the most essential parts of any successful book publicity campaign. People read and watch media they enjoy, and when you and your book are covered, it makes an imp...
10 November 2023 ·
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· 7 · Smith Publicity

Social Media Optimization for Authors

Yes, you can sell books with social media posts. But it's not guaranteed. As book marketing experts have learned, the Internet is an excellent promotional tool. Still, there is much competition; only those who do things well (or are incredibly lucky on a fluke) find impressive success. Authenticit...
28 October 2023 ·
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· 4 · Smith Publicity

Getting Ready to Promote Your Book

"Oh, the Places You'll Go" is the title of a legendary children's book and is a fair comment on the possibilities of effective book marketing campaigns. Book PR programs bring significant opportunitie...
18 October 2023 ·
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· 3 · Smith Publicity

All the Reasons Book Marketing Matters

Successful authors and publishers today know the value of book marketing. If you self-publish your work and hope to sell books and gain exposure, be sure to take publicity and marketing seriously. It begins with a well-thought-out plan that is a mix of tactics that work together to reach target re...
10 October 2023 ·
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· 12 · Smith Publicity

What Works Best in Your Author's Bio

Author's biographies in short and long-form figure into book marketing campaigns in many ways. As interesting as your book is, people often want to know more about you before deciding to read your work. Knowing what to include in your bio can give you a leg up in your PR efforts. Seasoned publicis...
04 October 2023 ·
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· 15 · Smith Publicity

Book Tours: Virtual and In-Person

In the post-pandemic world, book tours have resumed, but virtual stops are still widely accepted and present excellent opportunities. If you're planning a book publicity campaign, it's nearly always w...
17 July 2023 ·
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· 3 · Smith Publicity

Marketing Secrets for Self-Published Books

  If you're an established writer aspiring to become a successful author, keep book marketing needs in mind as you publish your work. It's essential to consider what makes a successful book (all...
06 December 2022 ·
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· 74 · Smith Publicity