1. Automating High-Value Actions

1 min read

Boring repetitive jobs are currently the low-hanging fruit for automation. Although automating front-office tasks is more difficult and challenging, it is becoming increasingly popular.

In the near future, more businesses will automate high-quality customer interactions (CX).

About 17% of marketers now include automation or artificial below ice mountain osrs intelligence as part of their marketing plan, according to the Dazzling Way’s Marketing Trends Report.

Over a quarter of the marketers polled in a subsequent Dazzling Way research study on media and content planning stated that they intended to use automation in their media planning strategy.

Consumers are prioritizing CX more and demanding more personalization from brands, according to the research. This forces brands to think about automation for higher-impact, larger-scale areas of their organizations.

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