In the last 10-12 years, digital media has steadily grown to become one of the most influential elements in today’s day and age. Today, the popularity and reputation of a brand are largely dependent on the kind of perception it has managed to create for itself in the digital media space.
If the perception of it is overly positive, the brand will continue to grow. However, it would need to take some damage control measures if there are some negative forces at play. Online reputation management, therefore, is one of the major concerns for every organization today. If you are looking to hire the services of an agency for online reputation management in Collingwood, you should get in touch with Canopy Media.
Here are 4 types of media you can use for your company’s online reputation management:
Owned Media
Owned media comprises any media that an organization can exercise control over. The official website of your company and the pages that you have created on your own and published on third-party websites are some examples of owned media entities. Since everything is under your control here, you can project your business the way you wish. In this space, you will face no issues or hurdles while carrying out online reputation management practices.
Paid Media
In today’s times, there is hardly any business organization that does not pay media outfits to publish articles, blog posts and other advertising material for them. Since you are paying for this, you can get the kind of content published that shows your company in a good or positive light. Apart from promoting your products and services, you can also engage in effective online reputation management using this method.
Shared Media
Whenever you reach out to an agency offering services pertaining to online reputation management in Collingwood, one of the first things they will ask you is to invest in shared media strategies. It is simple and very effective. In this method, you create unique posts related to your business and circulate them across digital platforms using your social media presence. These posts can be in the form of text, pictures, or video or feature a variety of elements.
Earned Media
Earned media refers to the coverage and exposure a company gets from media organizations without paying anything. For instance, when you launch a product and the media writes positively about it, it is referred to as earned media. Every praise or accolade that comes your way is on merit and not driven by bias or money. The value of earned media is very high for any organization. However, to ensure that the media thinks well of you, you have to work hard towards maintaining a good reputation.
Grayson Smith is the Author of this article.To know more about Online reputation management please stay with our website:canopymedia.ca
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