It’s unusual today to meet someone who doesn’t own and use a smartphone. Today, 83.89% of the world's population owns a smartphone. If we get more specific, 6.648 billion smartphones are being used across the globe.
No wonder why the app development industry is experiencing an unprecedented boom. Thousands of apps are being rolled out on a daily basis. However, only a few of them survive.
Developing an app is one thing, making sure that it survives and thrives is another. If you don’t pay attention to the key mistakes that turn your app into a disaster, you are all set to bear a tremendous loss.
Want to avoid that? Be with us till the end so you can learn about these deadly mistakes.
5 Main Reasons Why a Mobile App is Likely to Fail
A mobile app can be used daily due to a dozen different reasons. But if you avoid these six mistakes, you can avoid the rest too.
1. App Created Without Audience Research
App created without any research –on your whim– is bound to fail. When the urge to experiment with your idea kicks in, you envision a bright future – a future in which you are successful, making a lot of money, and your app has gone viral.
But that’s not always the case. What you think your audience may like can be false and an absolute illusion. So it’s crucial to do market research before diving into the design and development phase. Check out who your competitors are and what they are doing differently.
Without clear data, you will be walking in the unknown and relying on shared luck to pave the way for your success. Define your audience, strategize the use cases, and jot down the features that will appeal to your target audience.
2. Poor User Experience
When it comes to selling online or creating a digital platform for any purpose, the User Experience holds utmost importance. It’s equivalent to treating your customers with love and respect whenever they pay a visit to a shop, restaurant, pub, etc.
The same is true for mobile applications, a great UI/UI lays down the base of a successful mobile app. Your app must be intuitive and straightforward so a user can perform the intended action without any struggle.
Statistics tell us that 70% of online businesses that fail do so because of bad usability. To avoid this problem, make sure your app is free of:
- Performance issues
- Long load times
- Tedious registration processes
- Security problems
- Navigation issues
Remember, you are creating a solution. And people prefer solutions that are intuitive, convenient, and safe. So if you don’t take this aspect into account, your app is likely to fail.
3. Device Compatibility
It’s become impossible to keep up with the number of devices out there, the varying screen sizes, and the difference in operating systems. This crops up a problem of device compatibility for mobile app development services in Dubai.
Every operating system works differently, what looks normal on one screen would be completely misaligned on another. So nowadays mobile app developers have to take care of the screen dimensions of all sorts of devices to make sure their app looks perfect on all.
One practice you can adopt to combat this issue is a rigorous testing and quality assurance before deployment. Smartphones, tablets, iPhones, and all other kinds of devices being used today have different guidelines. Read them before you create your app.
If not taken seriously, your app will work fine on another and go completely haywire on the other. And this, definitely, will repel your prospective audience, resulting in a catastrophic failure.
4. Lack of Originality
Originality will help you stand apart. If you have an idea but it’s not original, you are trying to copy-paste someone's successful app, it’s less likely to work. Chances are people will identify your approach and abandon your app because the original creator of an idea always stays ahead.
The app stores are already oversaturated, so you need a strong value proposition to establish your reputation as an authority. The initial research you do in the beginning will reveal your competition's strengths and weaknesses. A unique value proposition is the first step toward a successful app launch.
If you are not sure if your idea is worth pursuing or not, start with a minimum viable product. This product will give you market insights and what your prospect seeks. You will be able to decide if it’s worth putting your eggs into this basket or not.
5. Ignoring Customer Feedback & Reviews
This is a cardinal mistake that leads to doom. Yet very few stakeholders take it seriously. No app is free of bugs and UX-related problems. The key to building a great app is iterating until you have reached the best possible version.
So once your MVP or the final version is deployed, keep eye on the reviews. Take feedback as an opportunity to improve your product further. These reviews serve as a peek into your prospect’s mind and find out what they seek.
Conclusion
Avoiding primary mistakes that lead to failure is directly proportional to paving your way to success. Make sure you consider the above-mentioned five pointers while working on your app to maximize your chances of success.
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