As you look into redesigning your website or even creating a new website for your business, it can be challenging to know which areas to focus on, given the choice of options available.
The truth is, good web design is a holistic thing. You need to be able to please both your audience and Google, while also ensuring that all of your business information is portrayed in a coherent, attractive way.
That's why it's always a good idea to invest in the help of a web design firm- they understand the importance of good web design, and know exactly how to deliver it.
These days you can create a website from templates in a few hours or work with a web design agency to guide you through the process. We take you through five reasons why web design is important, and what to consider at each stage!
1. First impressions MATTER
Think of your website homepage as the front page of a newspaper. It needs to be enticing, it needs to draw people in, and it needs to encourage people to delve deeper into your business and its services.
Your website is also the first impression people receive of your company, so it's imperative that it's a good one. Incorporate your branding, and make sure you tell your potential customers what you stand for. They will judge you within seconds, and once they've clicked the back button, that's their business gone for good.
If your website looks outdated, is slow to load, or doesn't have a cohesive user experience (UX) that makes it easy for your audience to find the information they need, your users will make assumptions about your business before they have even made contact.
TIP: make sure your website - and in particular - your homepage quickly tells people what your business does and reassures visitors that they are in the right place to meet their needs at that moment. Google will reward you for it and your visitors will stick around and explore further.
2. Your SEO strategy will love you for it
The most effective SEO strategy starts at the beginning. Web designers will be able to factor in both off-page and on-page elements that can have an impact on your site's visibility to Google when they build your website.
For example, Google factors in multi-media page elements in its ranking algorithm, while there also needs to be the option to add relevant tags and coding elements to your pages to maximize their visibility.
Well-structured and optimized code combined with an SEO strategy that encompasses frequently published, good-quality content can affect how search engine spiders crawl and index your website. If your website is well-built and kept up-to-date, you won’t need to fight as hard for visibility.
3. Build trust
We are, quite rightly, brought up to not judge a book by its cover, but it is important to know that people WILL subconsciously make judgments about your business by how your website is designed. If they feel your website is poorly designed, they may question your reputation.
By creating a clean, intuitive user experience that allows your potential customers to filter down the sales funnel, you gain their trust with every step, which equals that all-important sale. Combine fabulous web design with punchy, accurate, and audience-specific copy, and you have a sure-fire recipe for success.
4. Consistency is key
When you’re looking for new leads, you need to build up your brand! You want your audience to instantly recognize you across a range of platforms, with your website at the forefront.
Just think, you've invested time and money on a snazzy marketing campaign, but when the natural action for an interested party is to head over to your website to find out more, you need it to draw them in further, rather than feed doubts into their mind.
5. The competition will continue to grow
We’ve left the biggest reason why web design is important until last. Your competitors will be and are already utilizing good web design!
To remain competitive, you must ensure your website is up to scratch. Covid-19 has had a huge impact on consumer behavior, with more people shopping, accessing services, and booking appointments online.
You need to make sure you transition your business to the new e-commerce reality.
We Know the Importance of Fantastic Web Design
Without professional guidance, web design can be timely and costly - not just for your current pocket, but for your future pocket, too. That’s why we recommend our team of web design experts that have years of expertise in creating and managing websites for businesses in a wide range of industries.