Template websites are a simple, fast, and cost-effective way to quickly and easily design, develop and build a website. This is especially true if the website in question does not require any dramatic, over-the-top technical functionality or complicated user experience (UX) capabilities such as high-tech special effects, complex site interactivity or navigability features.
A template website format is most suited to facilitating the design and development of eCommerce websites in particular. This is because, more often than not, these types of websites exist predominantly for the sole purpose of providing online customers with a simple and secure payment gateway through which to purchase items from an online store. Importantly - depending on the template website platform chosen - an online store can be easily maintained and updated through the website template’s back end, to accurately and effectively reflect timely updates in the store’s real-time stock level and inventory, as well as being able to display available stock on hand on the website’s front pages.
But which is the best template website platform to select for an eCommerce website, and how do you make the best choice of template platform when designing and building your online store? Fortunately, you don’t need to make this difficult decision alone! A professional web design agency can assist you with this, and can even design and build your website for you.
If you are located in Australia, for instance, you can engage the services of an agency that can deliver and provide eCommerce web designs in Melbourne on your behalf. You can then rest assured that the web platform used to design and build your online store is the appropriate one, best suited to your eCommerce business’s requirements and needs.
Essentially, website templates are predesigned formats that provide a skeletal structure forming the base foundations of the site to be built. The structural foundations then simply need to be ‘filled in’ with brand-relevant content and, in the case of an eCommerce store, inventory items that are available for purchase. The elements that can be uploaded, ‘filled in’, or added to a template website most often include business branding aspects such as brand logo, brand colors, and brand text fonts, as well as other content items such as written copy, or visual images and photos.
Importantly, a template website format allows for a quick and easy ‘drag and drop’ method when designing, building, and developing a website. It also enables fast website content updates and simple website content maintenance, as the template backend is usually quite simple and self-explanatory for even the most inexperienced website developer to use, maintain and update.
Further, while several different template website platforms can be used to design, build and develop an eCommerce website, some of the most commonly used and popular platforms include Squarespace, Shopify, and Bigcommerce. The popularity of these platforms is thanks in part due to their simplicity, ease of use, and the clean lines of their designs. Each platform can also be easily upgraded and personalized with branded content. As such, although most website template platforms are predesigned, there are still many ways in which these templates can be upgraded and personalized, to make them more on-brand. Just read on to find out how!
Upgrading and personalizing a template website to make it more relevant to your business brand is an important element when establishing brand voice and image and brand identity - especially for a new, emerging online store trying to stand out in an already saturated market!
Known as ‘Page Personalization’, this process involves utilizing website page personalization software programs to upgrade the predesigned, default structural template that the template website platform comes with automatically. There are many page personalization software programs available on the market - including programs such as Clearbit and Segment, just to name a few. These software programs are invaluable, as they provide web designers and developers alike with the facility to utilize template website platforms as a base structure to which tailored content can be added - to allow for the creation of dynamic and unique website landing pages that are distinctively on-brand.