Customer engagement has become essential to customer experience in today's digital world. A website is among the best ways for customers to keep in touch with your business. Users can navigate your business’s website to find your service or product information, provide feedback, or ask questions.
According to a recent study, 70% of a business’s revenue increases due to investing in digital customer engagement. This article will walk you through how to build customer engagement on your website to create lasting customer relationships.
Top Tips To Boost Customer Engagement On Your Website
Besides investing in web development services, you should also put effort into customer engagement to build long-lasting and customer-centric relationships with your customers.
Let’s discuss some actionable tactics you can apply to increase customer engagement on your website.
1. Gamification
Gamification involves integrating a branded game into your business’s marketing approach. You’ll require clear goals, a straightforward user interface, fun tasks, and tangible rewards to gamify your brand. The rewards should be shareable and promote group participation.
Gamifying your businesses enhance brand awareness, increases engagement, and draws in new customers. Gamification also encourages marketing through word-of-mouth and customer loyalty.
Customers who enjoy playing your branded game will likely share it on their social media platforms. Whenever a user shares the game on social channels, it helps your business build momentum and boost brand awareness.
Integrating a game into your business creates a framework for continuous sharing and engagement. Consequently, you’ll promote UGC (User Generated Content), boosting your internal marketing strategy.
2. Surveys
Customer engagement involves making your customers feel valued, prioritized, and essential. Surveys help businesses conduct market research to gain insights that'll assist you in making improvements that’ll make your clients happy. Surveys can help you understand your customers' needs, thus improving customer engagement.
You can also use survey information to create stories about your audience’s attitudes toward your service or product. Posting this content on your website will establish your credibility and enhance awareness.
If you’re thinking about adding a new service or product to your business, surveys are an excellent way to gauge customer interest before you start producing the product on a large scale. The feedback you get during surveys will help you know if you’re on the right track.
Surveys also boost customer engagement by offering a way for businesses to collect testimonials that they can feature on their websites or other promotional materials. These authentic consumer stories make for free advertising.
3. Chatbots
Chatbots can assist in connecting users to your site and engaging them, thus ensuring they stay on your website longer and increasing their chances of becoming loyal customers.
Chatbots can help engage customers on your site by offering them enhanced personalization. Increased personalization will make the site easy to use; thus, visitors will be more likely to find what they’re searching for.
Chatbots can also determine your customers’ interests and preferences, which you can use to develop a customer-centric marketing strategy. Since Chatbots monitor users, past purchases, and browsing history, they’ll be able to engage your customers more efficiently.
Chatbots are designed to engage customers differently depending on the stage a buyer’s in. They use different tactics based on a user’s current interests and needs. This can assist in taking customers further into the sales funnel and eventually lead them to purchase.
4. Value-driven content
Ensure that the content on your site is exciting and relevant; if users can't find what they’re searching for, they’ll leave your site. Write compelling, shareable, and valuable content to enhance customer engagement on your website.
In today’s digital age, a lot of content is being created; therefore, you should find your brand’s voice and own it. Today’s consumers have different values and love genuine brands that align with their beliefs and values.
Customers want to connect with brands on a greater level, and the best way a brand can achieve this is by opening up. For instance, you can share behind-the-scenes videos showcasing the product creation process.
Partnering with firms that offer content development services will help your marketing team develop an effective marketing strategy. Collect ideas from various places to generate timely content that caters to users' needs in real-time. Getting inspiration from multiple sources helps keep your content fresh and users engaged.
5. Cobrowsing
Co Browsing elevates the shopping and customer support experience. Co-browsing allows support specialists to monitor users’ activity and offer real-time support. Co-browsing will also enable customers to browse products and interact on eCommerce sites.
Support agents can show customers how to solve issues with their accounts or navigate the website. EffeAssisting customers in real-time and engaging them in personalized conversions also help create trust.
A recent report from Upscope indicates that co-browsing increases a business's yearly revenue by 7.8% and reduces support costs by 2.4%. Companies and customers spend less effort and time reaching their goals during every session.
When co-browsing is combined with other conversational marketing tools like video chat and chatbots, it adds a layer of interactivity that enhances customer engagement.
6. Segmenting visitors
Various visitors visit your website with different needs; therefore, to serve them better, site visitor segmentation is essential as it increases conversion and engagement. Visitor segmentation lets you learn about your clients on a deeper level, thus allowing you to tailor content to meet different user requirements and challenges.
You can segment your site by creating a different landing page for repeat and new customers. You can offer new customers discounts on first-time purchases and show product updates for return visitors. You can also segment your website based on location or consumer behavior.
Customer segmentation also allows you to make targeted ads and campaigns that resonate with different customer segments. Customer segmentation also enhances customer engagement by enabling you to improve your customer support and helps your team prepare for issues different customers are likely to experience.
Segmenting customers also helps you communicate with different customers through their preferred platforms. Through visitor segmentation, you can also find new opportunities for services, support, and product.
Bottom Line
Building customer engagement will positively impact your business by promoting regular and quality communication with your clients. When visitors engage with your website content, you get more out of your advertising budget.
If you’re using an omnichannel approach, the techniques listed in this article will assist you in getting ROI from each customer engagement approach.
No comments yet