Creating an affordable website design for your business is essential in today’s digital landscape. However, many business owners are hesitant to hire an agency because they fear high costs.
However, with the right tips, you can create an affordable website design that is effective at driving conversions. Here are 7 tips for designing an affordable website for your business:
1. Focus on Usability
A great website is essential for any business, but for small budding companies with limited budgets, the cost of creating a functional and professional site can seem out of reach. This is why it's important to find an affordable web design company that can still provide the best results without breaking the bank.
When looking for an inexpensive web design company, be sure to look for one that focuses on usability. A website's usability is what determines whether or not a visitor will spend time on your site and convert into a customer. It is also what determines the success of your site and how it will rank in search engines.
Avoid designs that use elements that are outdated or no longer in fashion. For example, Elliot Jay Stocks recently wrote a post on his frustration with designers who gravitate towards using certain outdated design techniques as shortcuts. He pointed to examples of full-width imagery filling homepages, white type overlays on buttons and other "design trends" that don't add anything new or innovative to a design.
In addition, a good web design company will keep in mind that the size of media files (images and videos) can significantly increase your site's loading time. As such, it's critical to optimize these types of files for faster download speeds.
2. Keep it Simple
As any entrepreneur knows, starting a business requires an investment. Whether it is money to purchase inventory, invest in advertising, or simply hire the right people, businesses must spend in order to grow. One of the most important investments that a business can make is a website. A well-designed website can increase traffic, improve visibility, and build a professional image for your company. However, creating an effective website doesn’t have to break the bank.
One of the most important things to remember when creating a website is to keep it simple. This means making sure your content is easy to understand and organized. It also means using simple, easy-to-read fonts and colors. In addition, it is important to use white space between pages and sections to make the site easy to navigate.
3. Make it Mobile-Friendly
A mobile-friendly website makes it easy for visitors to access your business’s online content from their smartphones and tablets. This can help you reach a larger audience and increase your leads and conversions. In addition, a mobile-friendly website will improve your search engine ranking, as Google gives priority to sites that are optimized for mobile devices.
To make your website mobile-friendly, check the following things:
Make sure your body font is large enough to read on a mobile device. Also, use sans-serif fonts since they’re easier to read on smaller screens. Make sure your site’s navigation buttons are large enough to tap with a thumb. And, don’t forget to optimize your images for mobile devices by reducing their file size and using image alt text.
In addition, make sure your form fields are short. Long forms are difficult to fill out on a mobile device, so they can cause your visitors frustration and discourage them from taking action on your website. Also, avoid autocorrect on your form fields – it can be very frustrating and slow down the process. Lastly, consider implementing a mobile-friendly contact form to make it even easier for your visitors to get in touch with you.
4. Invest in SEO
A website helps you reach new consumers and increase your chances of making a sale. According to Lyfe Marketing, having a business website means you have a platform to advertise your products and services online, around the clock. In order to attract more clients, your website needs to have high-quality content. This includes a striking homepage, concise and clear descriptions of your products/services, and enticing calls to action.
It is important to ask your affordable web design company what they will include in their service packages and what they will charge for additional features. This will help you decide which service provider is best for your budget and needs. It is also good to know if they offer services like digital marketing strategy implementation (SEO) and graphic materials like logos & brochures.
It is also a good idea to check whether your chosen affordable web design company has expert content writers. If they don’t, then you will need to write your own website content or find someone else to do it for you. It’s also worth mentioning that the cost of writing content can vary, depending on the size of your site and the level of expertise required.
5. Make it Mobile-Friendly
People browse websites on their mobile devices more than any other type of device, so it’s important to ensure that your website is mobile-friendly. This will improve the user experience and increase your search engine ranking. It’s also a good idea to make sure your website is ADA-compliant, as this will help people with disabilities navigate the site.
One way to make a website mobile-friendly is to use a responsive web design. This will automatically adjust the size of the page to fit the screen size. It’s also a good idea not to include too many links on one page, as this can be difficult for mobile users to click. Additionally, it’s important to use black for text instead of different colors, as this will help users see the text better in case the background is a dark color or there are reflections, such as sun glare when viewing their mobile device outside.
Lastly, it’s important to test your mobile website before it goes live. This will help catch any issues that may not be compatible with mobile devices, such as broken links, missing images, or a slow load time. It’s also a good idea o eliminate popups, as they can be frustrating for mobile users.
6. Make it Mobile-Friendly
A website designed to be mobile-friendly is a must if you want to capture leads and conversions from people using hand-held devices. A mobile-friendly site is also given preference in search engine rankings.
Creating a mobile-friendly website is easy when you know your audience. Whether they’re looking to subscribe to your newsletter, purchase a hand-made coffee warmer, or call you for service, you need to show them the path to get there.
In addition to ensuring that your website is mobile-friendly, you should also ensure that it’s ADA-compliant. Keeping up with ADA compliance makes your website more accessible to disabled users, which can help you attract an even more diverse audience.
7. Make it Mobile-Friendly
Mobile-friendly websites are crucial for businesses looking to reach a wider audience. According to a recent report, over 52% of website traffic comes from mobile devices. By making your site mobile-friendly, you’ll be able to capture this audience and potentially generate more leads and sales.
The easiest way to make your website mobile-friendly is by converting it to a responsive layout. Responsive sites adjust to fit any screen size without sacrificing functionality or performance. They also have a better chance of showing up in search engine results because Google prioritizes websites that are optimized for mobile devices.
Finally, it’s a good idea to turn off autocorrect on form fields so that your visitors won’t get annoyed when their name or email address is automatically changed into common words. This will also prevent their information from getting lost in the process, which can be a huge pain for them and your website.
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