A Complete Guide to Marketing for Influencer Types and Categories

A Complete Guide to Marketing for Influencer Types and Categories
6 min read
1 year ago

A Complete Guide to Marketing for Influencer Types and Categories

The world of content creators is much broader than influencer marketers originally thought. Celebrity endorsement has largely taken a backseat to specialized interest groups and online communities. In this reading, we present a complete Marketing Guide for types and categories of influencers where it will be possible to differentiate and have greater accuracy than what can be seen today in all social networks.

High-profile social influencers are by no means irrelevant to today's commerce growth. Branded content is more popular than ever because creator-brand collaborations have reached new levels of authenticity.

“Trusted endorsements are the key to effective influencer marketing. But if you can't buy trust… How do you build it? The same way you do it in real life: cultivating genuine relationships… Brands need to see influencers not as a transaction, but as a real connection.”

What is an influencer?

It is a person who stands out in a social network or another communication channel and expresses opinions on a specific topic that exerts a great influence on many people. The influencer itself is an online creator and/or social media user, nurturing the online community around an industry, lifestyle, or brand. They have a certain credibility and authority on specific topics, and in most cases, they are highly admired by their followers.

In this Guide to Marketing for Influencer Types and Categories, we'll touch on the influencer space which includes many different categories of content creators, as well as people with varying degrees of career aspirations. For example, talented creators may build a business around their personal brand, while others prefer to develop a separate portfolio. We will detail in depth in this Marketing guide for types and categories of influencers.

In Spain, the ones that are rampant are professional footballers, Rafa Nadal, and singers, so it can be seen that the vast majority are men.

Regardless, brands now have a better selection of content creators than anyone ever imagined. In fact, it's hard to be picky enough when you can easily find out every type and category of influencers like preference, industry, style, and niche. How to Be an Influencer

What kind of Influencers are there?

In this complete guide to Marketing for types and categories of influencers, 24 types of influencers have been identified, and we have divided these types of influencers into the following categories:

By number of followers
By role as an extension of your brand
By content
By social channel
By industry or lifestyle niche

We have identified 24 types of influencers:

To begin with, remember that the same influencer can be of more than one type or category. You can make your influencer workflow more efficient by applying relevant tags to each influencer on your team since most creators tend to do a few different things well on more than one channel.

The goal of the Complete Guide to Marketing for Influencer Types and Categories is not to "box" but rather to recognize the unique talents and potential reach of each creator. As such, these types and categories of influencers are essential to help focus on those who are a good fit for a brand.

By number of followers: 4 types

Nano (1000-10 000 followers)

Nano influencers have small audiences compared to other types of influencers. Due to the size of their audience, they typically enjoy deep connections with their audience members. Those connections between influencers and followers easily translate into high conversion rates during nano influencer campaigns.
They have that image of being a real and close person since in most cases they share their authentic experiences when they feel passionate about a brand, they build a loyal community that trusts everything they post. They are much easier to hire and work with since in most cases they are more flexible to the terms and conditions of the brands with which they collaborate.

Micro (10,000-100,000 Followers)

Micro-influencers are currently the most popular influencer size. They are small enough to maintain genuine connections with your audience and large enough to significantly increase brand awareness.

They are social media users who specialize in a niche market or specific area, share content on their social profiles about their interests, and post sponsored posts when partnering with brands. They have great credibility around a very specific topic.

They are strongly connected with their followers, they can be found in any sector with very close relationships with users, they are perceived as authentic, their publications are not so commercial and do not seem so prepared, and they are much more affordable than macro influencers.

Macro (100,000-1,000,000 Followers)

Macro influencers offer a wide reach for the brands they partner with. Since you can directly influence your community of followers. Macro influencers are valuable for a wide variety of marketing objectives, such as brand awareness, website traffic, and organic social growth.

There are 2 types of Macro Influencers:

Native Macro Influencers:
They are those influencers who made themselves known in their own social network in which they were born.

Non-native Macro Influencers
They are those who obtained their influence from other media such as cinema, television, art, sports, etc.) and by being on social networks their number of followers reaches the figures of macro influencers.

These influencers manage to achieve a greater reach with users since their numbers of followers are very high, generating high engagement with followers, but the downside is that hiring them is usually very expensive with very high entry barriers to be hired. Therefore, it is common for resort to external agencies to contact them.

In case you have found a mistake in the text, please send a message to the author by selecting the mistake and pressing Ctrl-Enter.
zobia 31
Joined: 1 year ago
Comments (0)

    No comments yet

You must be logged in to comment.

Sign In / Sign Up