A Comprehensive Guide to Facebook Marketing

A Comprehensive Guide to Facebook Marketing
8 min read
21 November 2022

Facebook is one of the biggest social media platforms. It bears over 2.9 billion active users per month. Now think about the number of people you will engage using such a platform. However, if you fail to use a platform proficiently, no matter how vast the platform is, you will not be able to make it.

As a solution to this problem, many people get their marketing done through several services. They use web design services, management services, etc. In recent years, web design Australia has been active in these services. However, professionals say that before getting a job done, one should have a little knowledge about it. 

No doubt, Facebook stands among easy-to-use platforms. Many people even say you don't need to be an expert to do marketing on Facebook. That's right. You don't need to be one. However, we believe you must understand the tactics of using Facebook before you market your business.

In this Guide:

We have prepared this guide to help you comprehend marketing on Facebook. As a beginner, you must understand how to create an account and post under it. Thus, we will help you to:

 Recognize your goal.

  1. Set up your budget.
  2. Select the audience.
  3. Choose an ad placement.
  4. Set safety and cost controls.
  5. Create your ad.

So without further do, let's start with the guide.

Recognize Your Goal:

Generally, there are 11 goals of a Facebook ad. These objectives are:

Brand awareness: 

It helps people know about your brand.


It helps your message to be heard by a wider audience.


It helps to visit a specific website, mobile app, or Messenger chat.


It helps to increase post engagements, likes, the number of people following your page, or event arrangement.

App installations: 

It helps increase downloads for your application.

Video views: 

It helps to get more views on the videos you post.

Lead generation: 

It helps to get more customers and leads into your funnel.


It helps to improve public engagement with your business via Messenger.


It helps to get the desired outcome or action (such as subscribe, download, etc.) on your landing page, web app, or Messenger.

Product sales: 

It helps to combine Facebook ads and product catalogs so that people see ads for items they want to buy.

Store traffic: 

It helps to direct more customers to your physical store.

Now you are aware of all 11 goals of a Facebook ad. It is time to recognize what you want Facebook to help you with. You can achieve all 11 goals, but that is more challenging than it seems. Thus, you need to realize what you want to do with your ad.

Set Up Your Budget:

First of all, you will have to name your ad set. Secondly, you need to decide how much money you will be spending on Facebook marketing. You can spend a little money. However, you can also set your daily or lifetime budget. It depends on you. We suggest you discuss it with your financial advisor before you spend money on this campaign.

Further, you will have to select the schedule of your ad. You can choose a later date for your ad to go live or post it now. It depends on you. However, your posts will be worthy only when your targetted audience is online on Facebook. Thus, selecting a later date for the posts go live is a better option. Your posts will only be useful when your targetted audience is online on Facebook. Furthermore, you only get to choose a later date if you create a lifetime budget. Read more: Indoor Playground Singapore

Select Your Audience:

Good thing that Facebook lets you decide the age, gender, location, and language for your ad. Thus, you will start by confirming them. However, with time, you can prioritize people who show interest in your product or service over others. Once you complete this, look out for the audience size indicator, as it helps get a sense of potential and reach.

By doing so, you can also see a number of estimated reach and likes on your page. However, if you have run campaigns before, these estimations will be more accurate. You must remember that it is not a guarantee; it is an estimation. 

However, you can use effective targetting to hook your customers with your posts and get maximum ROI (return on investment). Moreover, you can use detailed targetting to include or exclude people based on their interests and behaviors. However, we suggest you use effective targeting.

Choose an ad placement:

The next you have to do is choose where your ads will appear. As a beginner, we suggest you use the advantage + placement option because it is easy to use. When you select this option, Facebook will automatically put your ads on platforms where you can get the best results. These platforms include Instagram, Messenger, and Facebook itself.

Once you gain experience, you can select manual placement. Once you choose this option, you get complete control over your Facebook ads. However, your choices will vary based on your chosen campaign. However, you can always control the devices( mobile and desktop), platforms ( Instagram, Facebook, and Messenger), and placements ( feed, stories, posts, etc.) and only connect to the wifi option.

Set Safety and Cost Controls:

The next step is to ensure brand safety. By securing your brand, you can exclude all inappropriate content according to your ad.

For example, you can create a block list and choose to avoid sensitive content. You can exclude publishers, videos, and websites from your account by creating a block list. 

Create Your Ad:

Finally comes the last step, creating an ad. However, this is also one of the most necessary steps. Before you make the ad, you will first have to decide whether you want to post an image, a video, or a message. Once you have decided that, you will have to choose a format. After that, you will have to add all the remaining media components and text. Facebook itself provides different formats based on your campaign. We suggest you choose one of them as they will be according to your post.

However, if you are planning to post an image, you will have to choose it from the Facebook gallery and crop it as per requirement. Furthermore, you can use the crop tool to make your ad look good. By using this tool, you will be able to crop an image or video as much as you want to. As a result, you can post your desired media.

Moreover, once you are satisfied, click on the publish button to post your ad.


If this is your first time using Facebook, we suggest you use it for at least a month. By doing so, you will be able to understand how Facebook works. Moreover, you will be able to understand the marketing process easily. Facebook marketing might be one of the easiest things to do for users, but it will be more challenging than it seems for someone who is a beginner. Furthermore, you will want to make sure your business is at stake. 

As a matter of fact, if you use Facebook proficiently, it will be your greatest companion in success. However, if you fail to do so, Facebook will be of no help. Thus, we suggest taking your time with things. Anyhow, we believe if you follow this guide, you can create a Facebook ad in no time. Even after going through this guide, if you need more advice, we suggest you opt for professional help. Good luck with the marketing.

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