Before choosing an SEO agency, it is important to gather your team to discuss your content and your marketing objectives (we will come back to this part in a future post). From there, you can choose a partner who will help you achieve specifically what you have planned. As you begin the process of finding a mate, keep an eye out for the following characteristics. They are the sign of a best search engine optimization company.
- A personalized strategy
SEO doesn't just improve rankings. Indeed, it is also about generating relevant and qualified traffic. Ranking well is good. Creating content that attracts visitors and turns prospects into customers is better.
A good agency will talk to you to understand your target, your services and your objectives. She will know how to use this knowledge to develop a unique strategy, because there is no universal solution or magic formula when it comes to SEO.
- White hat methods
It is essential to check that your future partner uses white hat techniques.
There are SEO tactics that get results in a faster time by manipulating the system against engine guidelines or trying to manipulate Google's ranking algorithm. If this allows for rapid progress, the consequences for companies that choose this type of method can be significant.
These so-called “black hat” tactics can lead to penalties including the complete removal of the website from Google search results. NEVER use these techniques on your main business site.
White hat SEO, on the other hand, respects Google's guidelines. Don't be afraid to confront a potential partner if their methods seem shady or unethical!
- Walk the talk
A competent SEO agency will deliver on their promises and do their best to meet expectations while a highly competent SEO agency will provide proof that their campaigns and methods work. She will share with you data, case studies, recommendations and projects completed for other clients.
These high-performing agencies aren't afraid to share information about their past work or the strategies they employ. They will also not hesitate to engage in more in-depth discussions on complex and related subjects. In my opinion, SEO is just one acquisition channel among others; a good agency must have an overview of digital channels.
- Appropriate analysis tools
Effective strategies can be implemented without buying expensive software. An agency must at least train its staff and clients in the use of the Google suite: Analytics, Ads, Search Console. Not only must they be able to set up Google Analytics, but they must also know how to use reporting, extract the necessary and relevant data and explain it to you in an intelligible way.
- Prioritize conversion
An SEO agency https://www.seomarketingnerds.com should be aware that while traffic and rankings are extremely important, it's the end customers who make the money for the business. Conversions drive your business forward, and an effective SEO partner will choose a ROI strategy that leads to real customer acquisition.