9 ECOMMERCE WEBSITE DESIGN BEST PRACTICES TO FOLLOW IN 2022

9 ECOMMERCE WEBSITE DESIGN BEST PRACTICES TO FOLLOW IN 2022
9 min read

Today people's perception is if your business doesn't have an online presence through websites and social media it means you do not exist at all. Because of the pandemic trend of online shopping is increasing rapidly. In 2022, this online shopping trend became common and normal. 

According to the latest report, the total e-commerce business turnover is more than 4.9 trillion US dollars around the world.  Also in the statistics report it will increase up to 50% more in upcoming years and this percentage cannot stop or never slow down. 

Things needed to make the best e-commerce websites:

Most people consider many things for their websites but miss the most important things while developing the website and web development. But the web development considered the right e-commerce platform is the first thing that helps to create the best e-commerce website.

There are three different types of e-commerce platforms in the market:

  1. Saas is an open-source e-commerce platform where web developers design the e-commerce website by using drag-and-drop visual features and effects within a few hours. But there are a few limitations of the saas:
  • capacity to add new features 
  • limited customization 
  1. Headless commerce is also one of the e-commerce platforms web developers prefer to use because it provides the flexibility of mind as well as allows them to create different and unique e-commerce web design and web development. 

 

     2. Open source is a curve blank e-commerce platform, in which web developers put a certain amount of time and energy into turning the scratch into a high-performance ecommerce website. 

 

The web development companies in Lahore such as planx use the E-commerce platform because it also provides the best tools for e-commerce web development and designing. The web developers know that the main difference in these platforms is because of their:

  • Flexibility
  • Customization 
  • Designs
  • In-built feature sets
  • Performance of the tools

Ecommerce website design Best practices to follow in 2022:

  • Mobile friendly and responsive web design:

Most of the web designs of the e-commerce website are not yet responsive and mobile-friendly. Even the big business companies around the world people experience that their websites are not open on smartphones. But now as we see that the use of smartphones is common around the world and the use of smartphones is particularly high among youngsters rather than the older and elders ones. They are more active to explore new things and adventures.

 

Due to the advanced technology in mobile phones, people prefer to work and use smartphones to open their important documents. Rather than waste their time opening laptops and tech devices. But if your website is not responsive that means you are losing a larger amount of organic traffic. 

  • Keep the web design simple and understandable:

The web design must be simple but as well as unique, understandable, and attractive. Because the more it is simple and understood the more people get engaged and stay a little bit longer on the e-commerce website. Also, add USP in your web design that shows you different in front of your potential consumers and visitors. They easily differentiate you from your competitor. Most people prefer the simple layout because they feel they can find things easily without wasting time. 

  • Show different payment options:

An e-commerce website is to sell your services and products. Through an eCommerce website, you sell your product to the larger target market and maybe get a global reach. Through this, the main goals are to increase sales and satisfy your customer by delivering quality products. 

But there are many people who have not been able to reach or are stuck on the payment methods so open all the possible options in front of them and increase your sales and expand your business. Also, mention the delivery days, time, as well as the payment methods like cash on delivery or they, can pay through online accounts like payment or others. As well as they also pay the amount through debit or credit card. 

  • User-friendly mobile navigation:

Web development companies in Lahore like planx always add the navigation feature of their web design because it is important because through this visitors can easily view or go through all your website. If they have to find something they are not to click every tab one by one to find what they need. 

Navigation is especially for those who don't have any experience of how to explore and find things on the e-commerce website. Also, keep in mind to mention all the relevant important information in a clear and concise way. Also, add the details about the company and how they can contact. 

  • CTA (call to action button):

The call to action button is one of the best features for those who don't want to follow a proper set of producers and steps to find the things they want. Web development companies such as planx team of we design add the multiple CTA.  They just click and find out where they are left last time and what they look like now. Along with that though CTA has also explores new services and products that are of offer recently. 

  • High-quality images and videos:

The web development companies in Lahore use many videos and images to grab the attention of their website visitors and potential customers. Through this they want them to engage in the website activity and stay a little longer on your website. 

 

Web developers use the best editor or software for photos and video to provide the best user experience to their visitors and potential customers. 

  • So that most of the people handle their website activities after the completed web development project and add many irrelevant and stock images. So we development companies in Lahore like planx suggest them not to do any kind of issues that will affect the performance of your e-commerce website. 
  • High loading speed:

One of the most important things in web design is the website's loading speed. As a recent study shows, websites that don't have a high loading speed have many disadvantages. Following are the disadvantages of the slow loading speed of websites

  • Low conversion rate 
  • 60% of the visitors and potential customers switch to the other websites
  • High bounce rate
  • Decrease in sales 
  • User experience must be badly affected. 

As we know, the new generation, or today's generation, always wants to be quick and fast. In the same way,  they want the other living things to do things fastly and quickly. Then they wait for the website which takes longer to open, they don't wait for all the content and the website design is the best. They became irritated after some time and switched to the other websites. 

The best web development companies in Lahore like planx website speed is 0.01 seconds. In simple meaning, when you just write the Planx. pk and press the enter button on your laptop or click on the search icon. The official planx website is open. 

  • Constantly increase your inventory:

As with e-commerce websites, you need to update your inventory. Mostly,  web developers add the automatic feature on the inventory item side. If there are some products that are sold out and not available at they must be not shown in the icon form. Because is so embarrassing and annoyed that you click on a certain product and you find after that this protection is out of stock and sold out. It shows a bad impression of the brand on the consumers and customers. 

  • Dark mode experiences and light color text:

Most of the web development companies in Lahore like planx are reliable and famous because they always have the first priority of listening to their client's demands and needs. And also give them suggestions according to their competitive market and target audience. 

 As we know, the target market of all the businesses is almost the same. All of them target the younger and new generations. So they design the online appearance that attracts and engages them in the website. According to the latest trend, dark mode experiences are more attractive than lighter ones. So that businessmen preferred and according to the market demands. 

The color contrast with the background must be the light text color that will be visible. Most people select the black and white color scheme for the web design. While for the background and black for the text. But now the people's way of thinking has changed with the passage of time. Now they select/choose the color scheme that matches the brand image. 

Web development companies like planx know and understand the people as well as the color psychology that increases the rate of conversion.  

 

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Luke James 0
Content strategist
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