Can IPTV Technology Replace Traditional Television?

Technology development evokes many changes in every industry. The video broadcasting sphere experiences great changes with the invention of IPTV. There is a growing trend in shifting from traditional television like cable or satellite to internet-based platforms. It is still ongoing. 

Let’s discuss why the shift happens in this article. 

Why can IPTV technology replace traditional television?

#1 IPTV video streaming is more convenient  

Unlike traditional television, IPTV (Internet Protocol Television) operates with the help of an internet connection. It makes delivery faster and easier. You will need particular software and hardware to arrange a video streaming process.

To be brief, the streaming encoder software will make a video transferable through the Internet. The transcoder will adapt a video to the end device requirements so that the picture is of high quality. A CDN will help you ensure a smooth viewer experience on the other side of the world. However, transmission is possible thanks to the Internet. 

IPTV allows viewers to play videos on any device. But these are the perks we are going to talk about below.

#2 An IPTV platform allows businesses from any industry to make money

For businesses, an IPTV platform is a video monetization platform in the first place. Developers embed various monetization capabilities into their streaming solutions. The common revenue-generating models are:

• Advertisements. Usually, videos are free of charge, and the platform earns money by advertising. 
• Subscriptions. Subscription-based monetization model is popular thanks to video streaming services like Netflix or Hulu. It allows people to purchase access to content once in a period and watch it without limitations. Viewers can cancel the subscription at any time they feel like doing it.
• Pay-per-view. This model allows viewers to pay for a video they want to watch soon. And the rest of the content stays inaccessible. Also, it is up to a provider to decide how long the video will be available for watching – forever or for a limited period of time.

Some IPTV platforms use a hybrid monetization mode. They combine several approaches described above and let viewers choose what purchasing option suits them best.

It is crucial to explore the IPTV solution you are going to obtain. It can have all common monetization models or have only one or two of them. 

#3 An IPTV platform is more convenient for viewers

Internet-based video streaming services usually offer videos available on demand. It means that there is no common schedule, and viewers don’t need to wait for a video to start on television. They can access videos at any time they are in the mood. Moreover, these services allow consumers to watch many videos in a row, while television usually, for example, runs only one part of a series.

IPTV services are available on different platforms and devices, unlike television programs that are played on TV. However, some internet-based services also stream television content. 

Viewers don’t need to buy devices to access your service. They can use those they already have. No need to waste money. 

Thanks to the Internet, viewers can watch videos anywhere. All they need is an internet connection and a compatible device. 

Final Thoughts

It seems like the IPTV content delivery mode is going to prevail in the market. It is hard to say whether cable or satellite will fade away or continue operating along with more advanced technology. But there is no doubt that IPTV is more convenient and simplifies content delivery and consumption.