Learning is one thing, which you need to do by yourself. Everyone around you inspires you but you have to learn things by yourself and in the exact same way, you can do SEO yourself which mostly refers to DIY SEO. For This, you need to do lots of effort, practice and patience for your business. But where to start? Don’t worry, Here is our guide on how to do SEO yourself.
What is SEO?
SEO is a method mainly known as Search Engine Optimization, which helps you to maintain your online visibility by giving you a chance for your business to rank higher on search engine result pages (SERPs). There are various on-and-off tactics that need to be implemented when it comes to showing up on search engine results. These tactics can be like researching keywords, link building, adding images or videos, creating content and some technical techniques like creating an XML sitemap to indicate search engines which pages you want in search engine result pages (SERPs).
Top 6 Key Elements to Do SEO Yourself
There are three different areas of SEO: On-page SEO, Technical SEO and off-Page SEO. To keep it simple and easy, we are going to discuss some techniques which you can do by yourself which are mentioned below:
1. Optimize the Website For Speed
Google is the most popular search engine in the world. If you want to rank your website on the Google result pages, you need to offer a great user experience for your potential customers. If users find that your website loads slowly and has glitches while scrolling, they are more likely to move on to another website that offers a better user experience for them. So website speed matters when it comes to the ranking website on the search engine result pages (SERPs).
2. Optimize The Website for Mobile
Today, most people use their mobile phones for quick searches. So, if your website does not optimize for mobile, then you miss out on getting more potential customers, more traffic and more leads. So it is important to optimize the website for mobile. If users find you on mobile also, and they can scroll your page without any glitches, you’ll gain more customer engagement and more traffic to your website.
On-Page SEO:
On-Page SEO refers to those tactics which you can implement through your website for improving your website ranking. With On-Page SEO, you can control those techniques from your website like meta descriptions, title tags, alt text and more. Below, we have explained it briefly:
3. Research Keywords:
Keywords are essential things, whenever we are talking about digital marketing or content marketing because WHen anyone wants to inform or purchase any products or services, they use specific phrases or terms for searching which are called keywords. You need to use relevant keywords whenever you write content for your website including the title tags and meta description.
Keywords indicate to search engines what your page is about. For example, you have a business as a cleaning service provider and you publish content on tips for water tank cleaning services, a complete guide on how to kill the coronavirus at home, tips for choosing a restaurant cleaning service provider, and the top 10 best house cleaning services in India- these topics make to maintain your website visibility on search engines because most people search on these terms on Google. Also, you can search various keyword tools for free such as Google Planners, Keywords Everywhere, Keywords Planners and more where you get relevant keywords.
4. Create Quality Content
After Finding relevant keywords for the website, now try to write content using those keywords. If you successfully publish quality, useful and relevant content, you'll be able to cover up to 50% of your content marketing strategy. Here are some techniques that will help to do SEO yourself on content:
- Make sure you add the main keyword on title tags and meta description and also try to use the keyword within the first 100 words. Don’t use “keyword stuffing”. If Google Algorithm identifies that you overuse keywords on content, Google might not help your website to rank on search engine result pages (SERPs).
- Use images or videos or infographics in the content, which add value to your content. It helps your content to maintain quality and rank higher accordingly.
- Use PLug-ins to optimize your content. In WordPress, you will find various Plug-ins which help you to optimize various on-page SEO techniques.
5. Backlinks Building
Search engines prioritize content that has more valuable backlinks. According to Google, Websites which follow the E-A-T model give more preference to those websites. The E-A-T model refers to expertise, authority and trustworthiness and Backlinks has the only element which helps your website to build the E-A-T. Backlinks are the links which you get from other websites to your own. If your website gets backlinks from high-authority websites and high-traffic domains that are highly valuable.
6. Local SEO
For a business with a physical location that wants to expand its business online, then local SEO is a great way to maintain online visibility and get more potential customers. With local SEO, when people search for your business for products or services, they will find your business on the search engine result pages. Start your local SEO efforts by creating a Google My Business profile for your brand and updating it regularly with your contact information, location, times and any other information you think people may need. Your business's local presence can be greatly enhanced by taking this first step.
Conclusion
If you still wonder “can I do SEO myself?”, the answer is still yes but it needs lots of practice and time. If you do it properly, you don’t have to hire any agency or anyone to Implement SEO on your website. We hope this guide on How to do SEO yourself will help you to understand it better. If you want to read more articles on trending topics, keep your eye on our blog page.
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