The popularity of online shopping and the Google search engine has led to a new shopping channel: Google Shopping. It brings in more visitors, gets more people involved, and boosts sales. This is a trend that Magento 2 stores can't ignore and should instead work into their business. So, what is Google Shopping, how does it affect your online store, and how to set up Google Shopping Feed in Magento 2 using Mageplaza? In this post, I'll answer all of these questions.
What is Google Shopping?
Google Shopping is a popular e-commerce site that makes it easy for customers to find what they want. With Google Merchant, online stores can upload information about their stores and products to Google Shopping to improve their marketing and sales.
Create Google Shopping Feed in Magento 2 step by step
In this article, I bring Product Feed extension by Mageplaza.
Step 1: Create a product feed
Go to Products > Catalog > Product Feed > Manage Feeds > Add New Feed
Step 2: Insert full data needed in General information
Fill up the blanks in the General Information section.
Step 3: Choose Google shopping template: XML
Choose the XML template and then load the right template
Step 4: Insert information in Google Analytic field
Add information about the campaign in Google Analytics
Step 5: Select the conditions to export files
Step 6: Delivery configuration
- Choose the delivery protocol: SFTP or FTP.
- Select either Manual or Cron job to generate feeds.
- Save the configuration
Step 7: Generate to export and upload files
Click Generate to export files and upload them to the server. Then either Download files from the server or Manage Feeds.
How to import product feed to Google Merchant
Step 1: Register and use Google Merchant
Access to merchants.google.com and log in
1.1 Create Google Merchant account
1.2 Verify and claim your website
Step 2: Upload Google Shopping Feed to Google Merchant
2.1 Add a new primary Google Shopping Feed Go to Menu > Products > Feeds > Click to plus symbol “+”
2.2 Insert the information at New primary Google Shopping Feed
2.3 Primary Google Shopping Feed name and input method
2.4 Upload Google Shopping Feed to Google Merchant
Schedule fletch method
Upload method
Use the Browser option to choose a file from your computer. Then click Continue to finish the process of adding feeds.
Result
FINAL WORDS
Thank you guys for reading my post. Hope these magento information will be useful for your business. If you want to know more about Magento, E-commerce, Digital Marketing, pls give me a like comment and follow.
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