In today's world, where everything is digitalized, SEO has become a necessity to be visible on the web and obtain a higher ranking on search engine result pages (SERPs). So, whether you're a rookie startup business owner or just starting as an SEO executive, learning the basics of search engine optimization (SEO) is crucial. However, for that, you need SEO tools. Unfortunately, it is not always possible to use SEO tools due to their high prices, especially if you're new to the SEO industry. This is where DIY SEO tools come into play!
There are numerous free "do-it-yourself" (DIY) SEO tools that can help improve your website ranking on search engines and grab more visitors and clients. This guide will help you find the best free DIY SEO tools available in the market and get you started with your SEO journey!
11 Best Free DIY SEO Tools to Boost Your Ranking in 2024
Suppose you've landed on this side of the internet. In that case, you're attempting to achieve success for your business without shelling out thousands of dollars on any SEO tool, consultant, or agency. And surely you understand that fighting in a highly competitive market is an uphill battle without proper tools or resources.
So, we have curated the 11 best free DIY SEO tools in the market to provide you with enough options for every marketing scenario. Let's dive in!
1. Google PageSpeed Insights
This tool requires you to input a URL; the tool will check the loading time and performance of the URL on both devices, desktop and mobile. It then provides you with marks out of 100 based on your site's performance. It will explain exactly how fast the site is or is not loading. It will also suggest different areas for improvement.
2. Ahrefs Webmaster Tool
This is an SEO audit checklist tool where you can check over 100+ issues with your website by signing up for Ahrefs Webmaster Tools and verifying your website. It also provides tips on what needs to be done to fix them if the error is identified. It also notes suggestions for internal linking, crucial to increasing your rankings in search engines after running an SEO audit. This tool also enables you to weigh your site's number of organic keywords and those linking to it.
3. Answer The Public
Type in any keyword and Answer the Public will get you a massive list of long-tail keyword suggestions and FAQs. You can use those keywords in the content piece you are creating.
4. Google Search Console (GSC)
Some of the information you acquire from Google Search Console is a glimpse of what Google, the most commonly used search engine, says about your website. This allows you to perform various activities, such as resolving technical problems on your site, viewing and managing SEO data, including clicks, impressions, and average position, and submitting sitemaps.
5. Ahref's Backlink Checker
The free version of Ahrefs' Backlink Checker displays the first hundred backlinks to any given website or URL alongside the total number of backlinks and referring domains (domains that link to the given site or URL), Domain Rating (DR), and URL Rating (UR) where necessary. Pasting your competitor's website and finding potential opportunities to build links is a great way to make good use of this tool.
6. Google Keyword Planner
If you enter a keyword or a collection of keywords into Google Keyword Planner, it will provide valuable information about those keywords for your keyword strategy. It gives information about its monthly search volume and competition, and sometimes, some suggestions related to the search terms you may not have initially thought of. You can leverage that information to your advantage.
7. Moz Local Listing Score
Moz uses over 10 data sources, including Google, Yelp, Facebook, and others, to rank how your physical business appears online. You get compete results with actionable fixes for listing that are inconsistent or incomplete.
8. Yoast SEO
Type the blog post title and keyword, and Yoast SEO will give you more suggestions on a better title suitable for search engines. It also gives you recommendations for further overall SEO optimization of such content as meta tags and URL slug. It applies mainly to those using the WordPress platform for their blog.
9. XML Sitemap
Just type your site's URL, and some optional parameters will be generated in a sitemap by XML Sitemaps. You can use this sitemap in Google Search Console and Bing Webmaster Tools.
10. Robot. txt Generator
Robots. txt files inform the web robots what to do with the website's pages when robots remove a page from indexing. txt contains instructions that instruct the robots to ignore or not index those web pages.
11. Copyscape
Copyscape is a plagiarism checker tool. You can enter your site’s URL, and it will inform you where this content is presented elsewhere on the internet. It will help you ensure your site won’t be penalized for duplicity.
Final Words
Search engine optimization is more than just one task. It covers all activities aimed at helping a site rank higher. These activities range from – keyword research, backlink building, and optimizing websites to site-indexing, among other technical stuff. The best DIY SEO tools discussed above should help you optimize your site for readers and search engine algorithms alike.
If this sounds too complex or too time-consuming to do on your own, feel free to call professional SEO Consultants who will help you expand your organic reach on search engines.
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