Wikipedia is a widely used online reference, and is referenced on the Wikipedia platform is often considered a sign of credibility. However, memorizing Wikipedia carries a reputational risk.
Recently, personal pages on Wikipedia have sprung up one after another. This trend was preceded by what appeared to be experts who touted the benefits of Wikipedia entries not only for organizations but also for entrepreneurs.
In fact, the lack of social media use can hurt the executive's career prospects as it serves his dual purpose of promoting and legitimizing the company and creating an authentic and personal online presence for him. Some argue that many public figures (e.g., Hollywood celebrities, politicians, authors, media personalities, etc.) have no choice in this matter. However, some business people have a choice and may try to avoid being mentioned on the most controversial platform, Wikipedia. While the importance of social media is relatively clear, the discussion of having business executives on Wikipedia needs to be more concretely understood. Wikipedia is the world's largest and most-read reference source in history, and despite suffering from credibility issues, it is often the go-to resource when researching prominent figures. Still, Wikipedia page creators can help you out.
Pros and cons of being on Wikipedia
Of course, one of the obstacles to navigating the Wikipedia site is how to get to the page in the first place. Naturally, there are certain criteria to prevent the platform from being overwhelmed with random self-promoted self-made pages. It must be "deservingly important, interesting, or rare."
This means that no matter the topic, it should be covered by a multitude of reliable secondary sources. Achieving this barometer is no doubt an achievement worth highlighting in its own right. So if it is, you can use it to indicate success. Wikipedia, on the other hand, maintains a reputation of being filled with niche or obscure pages, pages containing false claims based on dubious sources, or pages with no sources at all. Basically, it may not be worth having a page to "bend" your importance. Other factors play a role. Additionally, once a page is published and passes initial scrutiny, it should be prepared to defend its integrity and the narrative direction it offers. Using a Wikipedia page can make you a target for random trolls, ex-spouses, ex-business partners of his, or disgruntled employees. Just because you can do it, it doesn't mean you should.
To put it bluntly, it would be strange if certain CEOs and executives didn't appear on Wikipedia because of their celebrity status and long award history. Wikipedia pages mean different things because CEOs of multinational companies and owners of small startups are likely to have different needs. Sometimes there needs to be more value in pushing yourself onto a platform you don't belong on. A moderated Wikipedia page that lacks substance and reads like promotional material (even if it passes Wikipedia's checks) can make entrepreneurs look like scammers. Smart viewers can detect her sponsored content thinly disguised. In other words, if you still need to get a Wikipedia page, wait to get one. If so, think twice. Either way, if you are or are intrinsically related to your brand, your Wikipedia page eloquently demonstrates how you have curated your personal brand and if you really get noticed. Wikipedia page creators can represent you as a company and an individual if you deserve it.
SEO (Search Engine Optimization)
Wikipedia pages offer advantages in search engine optimization or SEO for short. Wikipedia ranks highly in search engine results. In fact, Wikipedia is his #1 search result in over 56% of Google searches. This is due to strong domain authority and internal link structuring. Although Wikipedia's reputation has been volatile over the years (for example, student use of Wikipedia is typically frowned upon by teachers and professors), high rankings in search engines have boosted its reputation and boosted both prestige and credibility. With that in mind, when considering the existence of Wikipedia as a business tool, it may be beneficial to put your company ahead of yourself.
A good personal Wikipedia page is a powerful way to list accomplishments, personal background, past business ventures, awards, and honors, with embedded links to references. Its presence indicates that the executive deserves attention and acts as validation when it appears substantive and objective. Third-party accounts have a certain gullibility from people who are not (or at least shouldn't be) biased or selfish.
Other options
Given the corruption of contributors by Wikipedia, we encourage you to focus your time and resources on curating a safer social media presence. It aligns with your brand and core values and drives insight and depth into who you are and your identity. Offers direct clients and customers to your offers. This can be her personal website, LinkedIn, Facebook, Instagram, and other sites that give you more control over your content. LinkedIn, for example, is well-known and widely used by executives, with the added benefit of providing attendees with business networking opportunities. It also allows business people to chat, advertise, recruit, post content, and even market their products.
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