Today, there are many digital marketing strategies that businesses use to score more sales and generate revenues. Two popular methods of online marketing are social media marketing and email marketing. The former is more popular among marketers because good email marketing management services are usually hard to find. But if you do find them, your ROIs can be a lot better.
A question arises that which one should you adopt to boost your business’s growth? It depends on different factors like the nature of your business, your industry, the stage of your sales funnel, the type of campaign, and more. Dig into this blog for a comparison of both marketing strategies.
Social Media Marketing
With over 3 billion social media users, social media marketing allows you to promote your products and services to a massive audience. There are different social media platforms like Twitter, Facebook, Instagram, and Snapchat. Even TikTok is now considered social media to add to this list. On top of a
massive audience, social media handles also offer marketing tools to design your campaign and monitor metrics.
For example, Meta Business Suite provides you with a complete set of tools for targeting like choosing demographics, deciding a budget, and creating buyer personas. By making use of all these features, businesses can create an audience, get boosted engagement, and get an overall solid return on investment.
Email Marketing
A lot of people check their emails every day. And email marketing gives you access to the inbox of all these people. When you have the freedom to choose recipients of every campaign, you have much better control of your campaign.
The processes involved in email marketing include segmenting your audience, curating an email copy, and sending it to people via an email marketing application. The use of an email marketing application gives you access to valuable metrics. Therefore, best practices involved using such an application for sending emails and creating a campaign.
Comparison of Social Media Marketing and Email Marketing
Now that you the differences between the two, here are some areas where you can compare social media marketing and email marketing:
Nature of Business
The type of strategy that would work best for your business depends significantly on the nature of the business. For instance, B2C businesses find more success with social media marketing compared to B2B businesses. It is because there are more consumers compared to decision makers of businesses on these platforms.
In contrast, B2B businesses find much higher success with email marketing. It is because the email copy can be personalized to the needs of a specific group or people or even on the level of individuals.
With that said, many B2B and B2C companies make use of both social media and email marketing.
Type of Targeting
There are different stages of marketing. Usually, these stages are building brand awareness, engaging an audience, creating a desire, converting the audience into customers, and retaining those customers. So, the phase of marketing is another thing you should consider when comparing social media marketing and email marketing.
Generally, social marketing media marketing via organic reach and paid ads is more effective for brand awareness and engaging an audience. When this audience visits your website, you can ask them to sign up for the newsletter by entering their email addresses. This way, you can create a mailing list to further engage. At a later stage, a percentage of these engaged people may buy your products. The checkout process gives you another opportunity to acquire permission to send emails.
Once you have built a clientage, you can retarget them with social media and email marketing. Usually, email gets you more results when retargeting customers. To sum things up, social media is more effective in the awareness phase and email is in retargeting to get a higher customer lifetime value.
Return on Investment
Return on investment is another factor marketers should consider when comparing social media marketing and email marketing. In most cases, email marketing gets you a much higher return on investment compared to all other digital marketing strategies. It is because the audience is more segmented and specific.
With social media marketing, it takes time to create a winning campaign with a high ROI. Different factors like your budget, demographic, nature of the product, and buyer persona can affect the returns. Therefore, usually, the ROI in email marketing is higher.
Conclusion
Both email and social media marketing have their pros and cons. Therefore, creating an inclusive marketing strategy that leverages both mediums is advisable. You can hire Lead Generation services and create a mailing list on the side. This way, you can gap the bridges in both campaigns and grow your business.
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