Donations are how your nonprofit stays afloat. To further your cause, you need individuals to donate their time and effort. To maintain the viability of your nonprofit organization, you also need people to open their wallets. You must put your organization in front of those interested people if you want to recruit volunteers and raise money.
While social media marketing and organic search are two effective marketing techniques for nonprofits, Pay-Per-Click (PPC) advertising is necessary to guarantee that your company appears at the top of search engine results pages (SERPs). Fortunately, PPC is a successful advertising tactic for organizations.
What Is It PPC?
With pay-per-click (PPC) advertising, you may buy a top spot in the search engine results pages (SERPs) based on the keywords that users enter. With pay-per-click advertising, you only have to pay when users click on your ads and visit your website. The cost of the click varies according to how popular the keyword is, but the average cost across the country is only $1.99.
For instance, a nonprofit organization that saves dogs in Connecticut may design an advertisement centered around the search term "volunteer for a dog rescue in Madison, CT." The nonprofit's advertisement will be the first thing that shows up when someone searches for that term.
What Your Nonprofit Can Achieve With Our PPC Strategies
Though PPC seems great, isn't it possible to achieve the same outcomes using organic SEO? Not exactly, is the response. Consider organic SEO and PPC as sibling techniques. Although you can have one without the other, having both is preferable. Compared to PPC, SEO requires a distinct amount of work.
Zero Gravity Marketing has experience working with several nonprofit organizations. For our special nonprofit clients, we provide a comprehensive digital marketing solution that includes creating a customized PPC campaign. The following advantages may be obtained with the PPC plan we develop for your nonprofit:
Boost Your Targeting
Your company can directly target warm audiences with PPC these are the individuals who are most likely to click on an advertisement and complete an action, like volunteering or making a significant gift. You can target your adverts with PPC depending on demographics, region, and keywords.
Get in Front of the Audience
With PPC, you may test several versions of your online advertising to determine which ones work best. Then, you can keep running the more successful advertisements until they begin to lose their impact.
Lower Expenses
With PPC, you are in charge of your advertising budget. You can select your maximum daily expenditure or campaign spend in addition to being charged when someone clicks on an advertisement. You gain from striking results without going over budget if you're a nonprofit, which is most of them.
Maintain Your Leadership
When a visitor searches for a relevant keyword, they will see your ad first because PPC advertising shows up at the top of the results page. Individuals tend to click on the first thing that appears.
What a Nonprofit PPC Campaign Includes
A PPC campaign has many advantages, some of which are as follows:
Growth: A PPC campaign can help your nonprofit increase its audience, volunteer base, and list of donors.
Sustainability: The best thing about pay-per-click advertising is that you can test ads and keep running the ones that perform well, or you can start over and make the necessary changes. As the needs of your nonprofit evolve, you can edit your keywords. Furthermore, PPC never has to worry about becoming stale or useless.
Leads: PPC is among the best methods for obtaining leads. People are almost ready to commit when they search for phrases related to your organization, such as "ESL volunteer tutor" or "volunteer at a dog rescue." You can persuade them to dedicate themselves to your organization because of PPC.
Donations: You can use PPC to draw attention to your organization's most recent fundraising initiatives or to draw in donors for food or clothing drives.
Why Use a PPC Company?
You have a lot on your plate as a nonprofit leader. You don't want to increase the number of tasks on your to-do list. Together, you and a digital marketing agency will design a PPC strategy that yields results and
FAQ:
Q1. What PPC services are available to you?
Ans. PPC is approached holistically and across multiple channels by Zero Gravity Marketing. We think it's important to nurture your audience through the funnel.
Q2. Is a PPC agency necessary?
Ans. Hiring a PPC business is typically far more economical and efficient than working with an individual, especially if the latter knows about nonprofit advertising.
More References
What Is Online Advertising? – Kinds, Advantages, And Advice
Ad Network vs Ad Exchange vs Ad Server: Differences and Benefits
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