Looking to hire a Shopify SEO company to help you out with your digital marketing efforts? Before you do that, though, have you considered if your website is ready to receive the kind of traffic that takes you to the next level of your business?
After all, what does it take to build and market a successful eCommerce website? While a lot of design elements go into creating a website that flows and converts, there are a couple of essential items that every eCommerce website must have to truly be successful. Check them out below.
1. Make it Secure
The first and most important thing that every eCommerce website must be is safe. This means investing in an SSL certificate for your website so that your website can be authenticated and encrypted.
Acquiring an SSL certificate will transform your domain from HTTP to HTTPS, which stands for Hypertext Transfer Protocol Secure. In fact, the "S" in HTTPS literally stands for "Secure", and therefore allows search engines like Google to recognize your website as safe for users to enter and browse through.
Without an HTTPS domain, Google usually serves users a warning, telling them that the website they're about to enter isn't secured. For eCommerce businesses, this means a lot of missed opportunities to make that sale. So before you do anything, make sure that your website is safe and secure.
2. Make it Fast
Page loading speeds are one of the biggest factors when it comes to increasing conversions and sales on your website. A good page load time is between 0 to 4 seconds. Any longer than that, and most users tend to bounce from your website and visit someplace else that'll give them what they're looking for quicker and faster.
One quick way to increase load times on your website is by compressing and optimizing your images. This means shrinking image sizes to less than 1 MB.
3. Make it User-Friendly
Is your homepage cluttered with different menus, buttons, and choices? Sometimes, going the simpler route can be better for your eCommerce business.
Simplify your website so that you highlight the most important call-to-actions. Whether that's to make visitors subscribe to your newsletter, register an account, or go straight into adding items to their carts, make sure that every click matters.
4. Make it Mobile-Friendly
More and more users are browsing and shopping on their phones these days than on their computers. Having a website that's not mobile-responsive, then, will only set you back.
You want to be able to serve people browsing and shopping on their phones as easily as possible. After all, the last thing any mobile user wants to do is to be scrolling side to side as well as up and down, trying to get an overview of the items listed on your website.
5. Make it Memorable
Branding is important, especially as there are more and more online stores popping up every day. As much as possible, you want to be able to stand out amongst the crowd. And the best way to do that is with the right branding.
Think of a company slogan, ideal, or value that you want to embody and share with your visitors. Go beyond the typically obvious answers like: high-quality products or excellent customer service. Instead, look for something that makes your business uniquely you, something that makes it stand out from the rest of the competition and leaves an impression on your customers that they would not soon forget.
Finally, once you've gotten the branding, and the rest of your website elements done and accomplished, then it's time to approach a Shopify SEO company to help you market and sell your products.