We all know how Instagram show us your story within a short amount of time have attracted the attention of every marketing professional around the globe and have took over stories platform previously used by Snapchat along with TikTok.
According to most recent Instagram updates,the platform is developing beyond the square-shaped photo format and is placing a large bet on Instagram video format. The users on both iPhone iOS and Android are able to utilize new features that allow for boomerangs, selfies that are hands-free, repost, or simply view the stories from their favorite influential people. All of these actions are a major reason for the widespread use of the format of stories.
In this context there are interesting statistics to demonstrate the reason why this format of social media has earned such a prominent role in nearly every marketing plan.
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Everything you need to know about Instagram Stories
What is an Instagram story? Instagram stories?
Instagram Story is the horizontal image or video posted on an Instagram account. It is a short video (up of 15 seconds) that disappears within 24 hours.
Insta stories are displayed differently and are not linked to Reels or your Instagram feed or Reels.
What is the structure of an Instagram story?
Let's look at how it works. Instagram Story looks like and what its components are.
First , the part of the Story is the image or video that represents the temporary content.
The top left corner, you will always see the profile photo as well as your username for the Story owner. Before when it was an authentic account (like an account for business or a an influential influencer) in the middle of the username, a verification icon was visible, but this is no longer the case. Thus, all the stories here are identical.
In the top-right corner, you will see three dots which will light up yellow to share the report, copy the hyperlink, distribute it with others, or block the stories from the user.
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On the left side of the screen, there is a reply bar which can be tapped to directly message the Story. Just below it there is an arrow to share. If you'd like to share your story via private messages with other users, just press the arrow, select the Instagram user you wish to share the story with and then press "Send".
One of the coolest options is Story Reactions. When you swipe to towards the bottom several emoticons will appear. You can pick one of them and tap to tell the Story owner what you think on their Story without having to type any words.
Recently, Instagram is pushing a new feature known as Link sticker that can be found in the Stories Stickers library. It is the latest method of adding links to Instagram stories. Instagram story.
How can I make use of Instagram stories?
In the past few years, Insta Stories are now as well-known as Instagram posts as a company you must consider including them into the social media advertising plan.
IG stories are an awesome feature that lets Instagram users to post a short story to their followers in a highly immersive format.
To start an IG Story tap on your profile photo in the upper left corner near on the right side of your display. You can snap photos and videos straight from the application (by pressing an icon for camera) or upload them to you camera roll.
Once you have decided the story you want to tell and you've decided on the format, you can modify it however you'd would like. For example, you could create a video boomerang or insert a selfie into overlay, show it in full-screen or change the creative's size. Simply swipe left on the screen to reveal additional layout options.
To make your story more appealing and interesting, there are numerous decorative and functional elements that can be added to your tale, including stickers and GIFs (giphy) hashtags, emojis and hashtags. Use different fonts, question stickers hashtag stickers or poll stickers, include hyperlinks, and also tag individuals.
Additionally, there's a awesome feature known as Stories Highlights on Instagram which lets you save your most loved stories in your account for longer than 24 hours. Highlights will remain visible on your profile and can be updated at any point.
How can I access Instagram stories?
It's true that Snapchat is the very first platform to have launched this feature. However, regardless of whether you've ever used this app before or you haven't, Instagram stories are very simple to access.
IG stories work with the same interface on iOS and Android which means it doesn't matter whether you use an iPhone or another phone.
Simply open your Instagram application and at the top of your screen there's a collection of profile photos that are which are thematically highlighted. They're the stories. Click the first story (or anyone else you'd like to see) and that's it.
If you would like to view all the videos and images in the same Story you can tap the screen, and they will change.
If you'd like to switch to another Story to another , simply tap right and you'll get to that user's Story.
Be aware that if you don't take any action on the screen while you watch stories it will be automatically swipe between a different photo or video inside the exact story. Then the next story will be displayed. You can then read stories with no hassle. Cool, right?