What is an Explainer Video?
Other than product demo videos, SaaS companies can also create explainer videos for marketing purposes. Unlike product demos, an explainer video conveys a more specific topic.
As the name suggests, explainer videos aim to explain. The goal is to educate audiences about the topic discussed clearly. Here’s an example of it.
Explainer videos use images, animations, illustrations, graphics, typography, and other visual elements to elaborate on the topic. Moreover, a compelling audio narration, background music, and sound effects are vital to complete the overall video.
Explainer videos don’t have purpose limitations. A company like DPS Power can create explainer videos for training purposes, business presentations, report explanations, etc.
The Components of an Effective Explainer Video
The components of an effective explainer video are similar to a product demo. If you need help creating one, many explainer video companies are ready to help you introduce your SaaS product.
Although you hire an explainer video company, you can still customize visual, messaging, and audio styles to them. Here are some components to consider for creating a compelling explainer video.
Clear and Concise
It’s essential to keep your video clear and concise. Nobody wants to sit through a long, meandering video that doesn’t get to the point.
You want to ensure to present information in a way that’s easy to understand and follow. You need to cut any unnecessary fluff and go straight to the matter.
Visually Appealing
Your explainer video should also be visually appealing. After all, you want your viewers to watch the video all the way through.
By using high-quality graphics, animation, and sound effects, you can create a video that’s informative and enjoyable to watch.
Personalized to the Audiences
Another vital factor to consider when creating an explainer video is how you can personalize it to your audience. An effective way to do this is by tailoring the content to your viewers’ specific needs and interests.
Doing so allows you to create a video that connects at a personal level with them. This way, your explainer video can help you build trust and credibility.
Story-Driven Content
Stories can naturally draw people, and incorporating a narrative structure into your video can help to make it more engaging and memorable.
By framing your message in a way that tells a story, you can create an emotional connection with your audience that will help them remember your message long after the video is over.
Informative and Educational
After all, the whole point is to help your viewers understand a complex concept or idea. Provide valuable insights, tips, or solutions to the addressed problem.
You can create a video that helps the target audience understand your message and lets them know your product’s real value for their lives and work.
The Need for Explainer Videos in a SaaS Sales Cycle
SaaS companies may need explainer videos for some reasons. You can align the content with the business goals you want to achieve—for example, an explainer video to educate audiences, train employees, or generate sales.
In a sales cycle, an explainer video can help your SaaS company to spread awareness. You can elaborate on a process or a concept that makes your SaaS product stand out from competitors.
In addition, explainer videos are helpful during the decision stage of the sales cycle. At this point, a potential customer may be on the fence about purchasing your product.
A delightful showcase experience and compelling delivery can help potential customers confidently purchase your product. This way, explainer videos can be an excellent sales tool for your company.
Product Demo Vs. Explainer Video: The Difference
The remaining question is, which one is better? A product video or an explainer video? If you’re struggling to choose one, we’ve listed the differences. The following discussion can help you make an appropriate decision.
Purpose
A product video’s primary purpose is to showcase a specific product’s features and benefits, while an explainer video often provides an overview of a particular concept or process.
Content
Product videos typically focus on the product, highlighting its design, functionality, and unique features.
Meanwhile, explainer videos may carry the same tasks. But they tend to be more abstract and focus on explaining complex topics or ideas in a simplified manner.
Target Audience
Marketers often use product videos to attract and influence potential customers who are already familiar with the product or are actively considering purchasing it.
On the other hand, explainer videos have a broader audience, including people unfamiliar with the product or the industry it’s in.
Tone and Style
Product videos are more visually oriented, showcasing the product in action and highlighting its features and benefits through demonstrations or testimonials.
Explainer videos are more educational and informative, using a mix of visuals, graphics, and voiceovers to explain a particular topic or process.
Call to Action
Product videos often include a strong call to action, encouraging viewers to purchase or take other specific actions.
Explainer videos may also include a call to action, but it’s typically less urgent and more focused on encouraging viewers to learn or explore the topic further.
Wrapping Up
Although product demo videos and explainer videos have different characteristics, you can combine them into the content. For example, you can introduce your SaaS product briefly and continue by explaining its specific features.
Besides, the two may also carry the same mission if used for marketing purposes. Both product demos and explainers are customizable to achieve specific goals, including raising brand awareness and improving conversion rates.
In terms of visuals, both can also look similar. Product demos and explainers typically use images, real-action footage, illustrations, and animations. Overall, whether it’s a product demo or an explainer, both can assist you in achieving marketing goals effectively.
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