Facebook has now introduced a new set of tools to assist creators and influencers monetize their platforms. Affiliate marketing programmes, a revised mechanism for making money during live streams, and a tweak to the storefront for selling straight to followers are among the new features.
The majority of the changes are centred on Instagram, with all of the accompanying visuals illustrating how the new tools work in the Instagram user interface. With the Affiliate Marketing programme, creators will be able to sell affiliate goods directly through Instagram, with an emblem indicating that the creator will receive a commission.
Creators will be able to link their business and personal pages and sell directly to fans through their personal accounts, as well as direct integration with Bravado/UMG, Fanjoy, Represent, and Spring allowing US sellers to swiftly launch new stores.
Both Instagram and Facebook will be revamped by the changes to Live Stream monetization. Users on Instagram will be able to purchase various "badges" throughout the live as a result of the changes. Facebook users will be able to leave "Stars" on offline videos, and Facebook's Stars programme will expand into nine more markets as a result of the new update. Additionally, they will provide extra incentives to producers who reach certain milestones, such as Livestream from multiple accounts.
These appear to be promising improvements for creators trying to monetize their social media following; we'll see if they earn more revenue at the end of the year.