Discover how the most expensive clothes can boost performance
Don't wear clothes for jobs which you'd rather not have. It's impossible to fake until it is real. Look good, feel good, do good.
Experts have been using phrases like this for years. This is more than good advice that is backed up by years of practical experience. According to research by researchers from Penn State, Notre Dame as well as the University of Kentucky, folks who wear clothing from the brand for work be more confident and perform better.
related to "Clothes' Seven methods to dress up to impress
Therefore, it's time to buy those expensive designer duds. Dress for the job you'd like (or you think) that you ought to be doing. It's no longer an "treat yourself" purchase anymore. It's not necessary to justify why you should buy another $1,000 outfit. That $600 Jimmy Choo's is a that they've achieved success. This price of $200 for a Chanel jacket? Science.
Clothing doesn't need to be designer clothing. Studies have shown that students did better when they were told they had putters that were Nike high-end golf putter and not an off brand one. People who received "high-performance" headphones to put on to take math test also showed holes-in-one mentality.
Frank Germann (Ph.D.) Professor of marketing at Notre Dame University Mendoza College of Business which was involved with the study, stated to Bloomberg the fact that some business professionals wear a special power suit or cufflinks to present. Our research suggests that such a behavior could be effective.
Research has previously found a similar correlation between attitude and clothing. Journal of Marketing Research published in 2008 a study which showed the exposure to logos can affect individuals' behaviour based on the brand's identity. As an example, Apple loyalists were more innovative. Disney lovers were more honest as compared to E! Entertainment enthusiasts.
Related: Insights: How to Dress to Stand Out
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