Do you want to campaign for Black Friday in 2022? If you have a virtual store , taking advantage of the date is a great idea. After all, 2021 was the best Black Friday year and, on Friday alone, online sales totaled 2.1 billion. So there are many ways to take advantage of Black Friday 2022 , especially as an e-commerce. In this article, we'll give you some tips on how to do this in the best possible way.
Tips for campaigning for Black Friday
A frequent mistake among small business owners is to think that Black Friday is only worthwhile for large companies, already established in the market. This perception could not be more wrong. In fact, any business can campaign for Black Friday. This is a period when consumers are prepared to shop, and this expectation has been building throughout the year, so there is no reason for your company not to take advantage of this scenario.
So, what are the best tips for campaigning for Black Friday in 2022 ? We separate some measures that can help you and your team to prepare for the date.
Start planning in advance
It's no use arriving in the penultimate week before Black Friday and wanting to put together a complex strategy with Black Friday discounts and promotions . Like any other digital marketing campaign , ideally, you plan your Black Friday campaign well in advance. You can even create anticipation in the customer , using email marketing , for example. This way, you create an expectation, and when the date arrives, the user is already eager to check out the discounts on your products.
Prepare your site for the extra flow
With Black Friday , more people than usual will come to your site, generating much more traffic. And nothing puts off a ready-to-buy customer more than a website crashing or going offline. So, make sure your site can handle the Black Friday 2022 influx of hits .
Take it as an opportunity to reorganize your inventory
When deciding which products are on sale , keep in mind that the ideal is for the biggest discounts to stay with older products . Launches, which are already very attractive by themselves, may be left out of promotions or with smaller discounts.
Invest in your website security
An important factor to take into account when managing your website is to maintain a high level of security during Black Friday, to avoid being harmed by hackers. Remember: if you want to campaign for Black Friday in 2022, your website needs to be secure and immune to external attacks.
Make your exchange policy clear
Consumers will want to know your exchange policy before making a purchase. This is especially important for e-commerce , where people don't see products live before they buy. Therefore, always make your return or exchange policy clear and accessible. That way, you don't run the risk of losing a sale because the person couldn't find your exchange policy on your website.
Do not make use of fake promotions
Promotions made to deceive the consumer is one of the biggest mistakes that a merchant can commit in an event as grand as Black Friday. In an increasingly connected world, companies that make use of “makeup” promotions quickly go viral, which destroys the brand image in a way that may end up being useless.
This type of misleading advertising is one of the main reasons for losing customers, prospects and the opportunity to retain new customers. That's because Black Friday is the event in the year when people buy objects of great desire.
From the moment the company gives the customer the opportunity to buy this product, a sentimental link is created between the brand and the lead, which generates the opportunity to build customer loyalty. However, for this, they need to be true promotions, but that do not harm the establishment.
Use social media to engage
Engaging with the public is the best way to capture new customers for your business. Content posted on social networks for this purpose is fundamental, mainly due to the fact that networks are the biggest showcase for your business. Well-assembled content with communication techniques planned according to the persona your company deals with.
It is worth mentioning that the language changes according to the tool used for communication and, in addition, according to the needs and desires of customers who may be on different social networks. Therefore, studying the communication strategy in advance is essential for reciprocal engagement.
Take the satisfaction survey and keep in touch with the customer
A post-Black Friday satisfaction survey is essential to demonstrate that your company is interested in the customer's well-being and shopping experience. This type of attitude creates an emotional connection with the public, which builds loyalty for those who were already customers and generates prominence in the market, which provides the possibility of increasing the number of prospects and leads for your business.
Learn more about digital marketing to campaign for Black Friday
To successfully campaign for Black Friday, you need a digital marketing strategy . The best way to create your planning so that you have a good sales performance during the event is in conjunction with an agency specialized in digital marketing and e-mail marketing , such as Blogger Cage. We help you design the best strategy for your company and achieve sales success and reputation. Get in touch with us and make your budget on the website!
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