Keep an eye on online marketing trends 2022, how to adapt to lead the competition!

Values, behaviors, interests, and technology are constantly changing and emerging. which can create both opportunities and challenges for those start business at the same time in 2022 that is approaching How can merchants and online entrepreneurs improve and develop themselves to compete in this digital age?

LINE SHOPPING invites all business owners. Let's know about 2022 online marketing trends that are interesting and eye-catching. to adapt to overtake competitors

Online Marketing Trends 2022 Must Watch
Let's update online marketing trends. Prepare to create strategies to increase online sales in 2022.

1. Content Marketing upgrade to “Content Selling”
If you have been following the previous articles of LINE SHOPPING, you may have seen recommendations for content marketing or creating content to market and promote brand image. But next year, “Content” will become even more important, which is “Content Selling”.

The concept of Content Selling is to create content that can be “sold”, whether it is a blog on a website. post on social pictures or videos It is one of the factors that affect the purchasing decision of customers. Because today's consumers focus on Story of a brand or store Sell ​​more online products, which when there is quality content. Consumers who are interested in those content will easily become “customers”.

Therefore, businesses should create content that is relevant to their target audience. There is something new and interesting to attract more people to shop online than before.

2. Personalized Marketing Trends Create a Unique Impression
Everyone needs attention from the people around them. Customers need attention from brands as well. People who study basic marketing It can be seen that “Personalized Marketing” has been a trend for a while now. This trend can create satisfaction and special feelings for consumers, feeling that businesses really care about their customers. According to Epsilon 's 2020 statistics , 80% of consumers are more likely to buy a product or service from a brand that offers a personalized experience than a generic brand. And this trend seems to continue to increase as well.

with new technology Like CRM (Customer Relationship Management) or CDP (Customer Data Platform) platforms, businesses can better capture customer behavior and interests. Then that information can be used for specific marketing. Especially nowadays, there is AI or artificial intelligence to help collect and analyze data in a systematic way. This makes the personalized marketing trend very attractive. To win new customers and retain existing customers

3. “Voice Search” product search is more popular than ever
Voice search technology is one of the more popular ways to search for products abroad and is a trend that has already begun to enter Thailand. Whether searching through Google Assistant or Siri on smartphones or smart speakers such as Amazon Alexa and Google Nest, many online businesses have begun to develop platforms and websites to support voice search effectively. To facilitate customers and increase sales , it may also be a factor that affects 2022 product trends. Which products on the store are easy to find? It would be profitable and attract more customers.

4. All-In-One System
Customer speed and convenience It is something that cannot be completely overlooked nowadays. The “buy-pay-finish” in one place has changed the behavior of consumers. Having a platform that offers all the conveniences makes it possible to answer this question very well. For การตลาดออนไลน์ , LINE SHOPPING is a Social Commerce embedded in the LINE application where customers can view products. Talk to the store, pay in full without having to switch to other apps, giving the store a chance sell products online On the platform can increase sales very well.

5. VR and AR Virtual Reality Connects Consumers
Covid-19 Crisis And social distancing measures have become a path for Virtual Reality (VR) and Augmented Reality (AR) to play an increasingly important role in consumers' daily lives. And it could be a major megatrend in the future. For example, the gaming industry is increasingly starting to host events via VR, such as Fortnite, where in-game concerts have been attended by famous artists like Ariana Grande, Travis Scott, and BTS.

In the near future, we may see food menus through the AR system that can actually show 3D images of food, or try to wear clothes and accessories without wearing it through the AR Mirror. Therefore, business owners who want to extend their business to the cutting-edge must firmly hold on to this trend.

It can be seen that trends and technologies are changing the market greatly and more and more in the future. It is recommended that all sellers follow the market trends and product trends 2022 along with new technologies. always in order not to miss an opportunity to increase sales and create sustainable profits in the future