With less than 24 hours away from the launch event of the most important Pixel phone in Google's smartphone history, we have some final pieces of the puzzle including the US and UK pricing of Pixel 6 and Pixel 6 Pro, and it's great news, as well as some pre-order deals. But first, let's talk about the price.
We already have the European prices for both the Pixel 6 handsets and it's 649 Euros for the Pixel 6 and 899 for the Pixel 6 Pro. Now, everyone expected that the US pricing is going to be much higher because the US variants have mm-wave bands and also because Google usually prices their handset higher in the US than in Europe. But turns out that is not going to be the case with the Pixel 6 handsets.
— Evan Lei 🏀 (@EvanLei1) October 17, 2021
This gentleman found price tags on empty shelves awaiting the Pixel 6 and Pixel 6 Pro during a trip to Target and they reveal the Pixel 6 will be priced at just $599 in the United States which is even less than last year's $700 Pixel 5 which had a midrange chipset. The Pixel 6 Pro on the other hand will be just $899. This is for the 128GB variant. These prices are confirmed by another leak that comes from Target listings that appear to be genuine.
Now the Galaxy S21 Ultra was launched at $1200 in the US while the iPhone 13 Pro Max was at $1100. So with $900, Google is trying to undercut their competitors significantly and if these prices are indeed what Google reveals at the launch event then it wouldn't take long for the Pixel 6 to become a massive hit and have sales numbers in the range of Samsung's best, the Galaxy S lineup considering Google also has kept a massive marketing budget for the handset.
Anyway, it seems the use of Tensor chip may have slashed costs to make these prices happen. And even after that, I think Google is either losing money or making very small profits. But like I've said, the Pixel 6 is the most important handset in Google's history because for the first time Google actually wants to compete in the smartphone industry and that's why they are resolved to push these phones harder than any other phone they have released — even if they lose money doing so. And by the way here are the pricing for the United Kingdom.
Now as for the pre-order deals, Target will offer a pre-order deal for those who are interested in the Pixel Buds. Buyers who purchase the Pixel 6 or 6 Pro and the Pixel Buds A-Series as a bundle will save $99, essentially giving them the earbuds for free. Of course, Target won’t be the only store offering the deals, a German retailer would give free Bose Headphones 700, usually worth $380. Also, we have an unboxing video of the Pixel 6 which was uploaded to TikTok by this user. It's the Sorta Seafoam color variant and it looks like the phone will ship with a cable and USB-C adapter but no charger as previous rumors suggested.