Bar Coaster Advertising

Bar Coaster Advertising
3 min read
12 August 2023

Today’s consumers are overwhelmed with advertising messages. The average US-consumer is exposed to approximately 3,000 advertising messages in only one day (1). This limits drastically the attention span of consumers due to advertiser’s intense attempts of persuasion.Marketers tend to change their strategy to promote their products more aggressively by using more and more advertising activities and media. This attempt appear less effective as it requires a higher advertising budget not necessarily leading to results.

Emerging new tactics: unconventional advertising

Small and medium sized enterprises are urged to find innovative ways of effective advertising with limited marketing budgets. They attempt to compensate the size-related disadvantages compared to large leveraging unconventional ways of advertising.One of these tactics is called ambient media. This method is highly effective and refers to the usage of publicity-grabbing events by utilizing contextual elements of the target groups (2). The placement of advertising in unusual and unexpected places often with unconventional methods and being first or only ad execution to do so (2). As example, advertising on bar coasters can deliver the right message in the right ambient.Other unconventional and creative method is In-the-Hand Advertising using vehicles as prescription bags, coffee cups, pizza boxes, drink coasters, door hangers, hotel key cards, shopping bags.

Advertising coasters: how does it work?

The logo and message of the advertiser are printed on bar/restaurant coasters and distributed to the network of venues. Specific targeting is enabled with an in-house technology to profile the demographic region and pick addresses according to the campaign plan.

Coasters Impact: high assimilation of the message

Advertising Coasters is a creative option to spread your message in a relaxing environment. The venue places the coasters on the dining or bar tables generating a direct impact on consumer who receives the message in their hands. This is makes it guaranteed impressions, as they have to take the coaster in their hands. Approximately 1,500 coasters/month can be distributed by each venue generating estimated 0.7M of impressions/month. The ‘unusualty’ raises level of interest in consumer and hence their willingness to expend cognitive effort to process message.Bar coasters are viewed by on average 4–6 other people in a relaxing environment enabling your target audience to better assimilate your message. Bar coasters advertising programs can be run locally or nationwide. Most of the metropolitan regions are covered.

Bar Coaster Advertising

Advertising coasters are an excellent way to advertise your products and services. Looking for excellent advertising coasters ideas? Our marketing coasters are perfect for branding your products and services, as they can be used in most bars, pubs and many different venues. Make Your Logo Stand Out with Eye-catching Designs and never miss the chance to make your customers remember you. Advertise your business on Advertising Coasters with Your Logo, Message and Contact Details. Personalize Your Company’s Image by Promoting on Different Types of Coasters. Advertising Coasters are a creative and affordable option to create brand awareness.

Advertising coasters: low costs

The costs of billboards depends on format, circulation and demographics. Traditional billboards can cost between $14,000 and 20,000/month in larger markets.For the same cost, the advertiser can place its message on 40,000 bar coasters at 20 different venues during the same time frame.

In case you have found a mistake in the text, please send a message to the author by selecting the mistake and pressing Ctrl-Enter.
Adzze 2
Adzze is the leading provider of In-Hand Advertising. The media that place your brand in the hand of the consumer. Adzze has helped companies reach consumers b...
Comments (0)

    No comments yet

You must be logged in to comment.

Sign In / Sign Up