Growing a startup comes with its own set of challenges. These may include finding the right talent to join your team, difficulty in promoting your product or service due to your competition, and generating the capital to eventually grow your business. Fortunately, several technologies today can help you address these challenges.
With that in mind, here are four technologies to help you grow your startup:
Customer Relationship Management Software
As a startup, you’ll have to maintain your relationship with clients and consumers in order to grow your sales. A good relationship allows you to learn more about their needs to better serve them. Not to mention it also builds their loyalty to your startup.
As such, one technology you should have is customer relationship management (CRM) software. CRM platforms serve as a storage and organization tool for your customer data. With this, you’ll be able to track customer information more efficiently. The collected data can tell you a lot about your customer’s purchasing behaviors, allowing you to make better decisions for the growth of your startup. Zoho CRM and Pipedrive are some of the best software in the market.
Another way to grow your startup is to recruit the right talents. People that have the skills you need will be able to meet your goals, thus allowing you to prosper more quickly. AI in recruitment can help you find the right people much faster. AI has the ability to run through multiple CVs and narrow them down in accordance with your needs. For example, if you're looking for a specific skill set or experience, AI is smart enough to filter out those that don't meet your criteria. Since this is an automated process, it saves you time, allowing you to focus on other tasks or even other parts of the hiring process such as interviewing. Fetcher and Humanly are some of the AI recruiting software available today.
Internal Social Networks
Hiring the right people is one thing, but retaining them is another. Employees leave when they don’t feel connected to their organization and colleagues. One technological solution to this is to implement an internal social network for your startup.
With an internal social network, Slack and Yammer, you are able to make your employees feel more connected to their work. You can do this by sharing workplace ideas and motivation to improve the efficiency of your startup. On the other hand, employees can feel more connected to their colleagues by strengthening their relationships in the form of posting and messaging one another through the internal network. With these, you increase engagement through a sense of belonging.
Search Engine Optimization
Being a startup means being new to the industry. Not many people have heard of you yet, so you need to promote yourself in effective ways to attract potential clients and increase sales. The best way to do that is through search engine optimization (SEO). After all, Google alone sees over 5.6 billion searches every day. There's a big market to be tapped on search engines.
SEO is a marketing strategy that increases your website's visibility on search engines like Google. Unlike ads, SEO focuses on organic traffic, making it more affordable for startups. You just need to determine the search keywords you want to rank for. With tools like Google TrendsMoz and DeepCrawl, you'll be able to know what people are searching for. If you use these keywords on your website, product descriptions, and even blog posts, you have the potential to appear on the first few pages of search engines given that the user searches for the keywords you've used.
Growing a startup is a difficult process. Hopefully, with these 4 technologies, you’ll be able to lead your startup to success.