A lot of people think blogging has changed over the last year since they're not getting good results from their blogging efforts anymore. The truth is, the underlying rules of success when it comes to blogging are still the same. But the competitive game has changed a lot over the past years.
Has blogging changed too drastically in 2020?
A lot of people think that blogging is a pointless marketing method due to Google's recent algorithm updates. However, blogging still reigns as one of the best methods to rank high in the search. So if it's not algorithm updates, what is it? More and more people are struggling with ranking, but it's not because Google is making it harder. It's because the markets are getting more and more saturated. Just think of it this way, there are over 1.5 billion websites on the web, and 380 websites are created every single minute. There's roughly a billion blogs on the Internet. That's roughly one blog for every seven people.
Now, some websites have blogs, some of them don't, that's why you see the discrepancy in that number. But you're probably wondering, hey, with all these websites coming aboard, with WordPress powering more than 30% of the Internet, how do I compete? And is it even possible to rank anymore in your market? In short, it's still possible. It's going to take some patience. It could take up to three months to start seeing even some traction in the SERPs. Not amazing traction, not game-changing traction where you're getting sales, but just some traction where you're starting to rank higher and higher, maybe get on page five or page four or page six. That just shows you that it's starting to work, but you won't see the results until you're on page one. And that's if you're doing SEO consistently and correctly in the first three months.
I often hear people saying, I've tried and it didn't work. And I didn't get results instantly. And unless you have a top brand like Amazon or Nike or even me in my space or Wikipedia or Moz or SEMrush or one of these big players, right, you're going to get results, but it's going to take a lot longer. But it is worth it.
Here are some sure fire tactics that can help you rank in whatever market that you're trying to compete in. First, you want to make sure that your blog is correctly optimized. It's important to make sure that your blog is going after relevant keywords and the ones that aren't too competitive, especially at the beginning. The average keyword density you can pick, but generally, what we found by researching keywords, it's somewhere around 1%. You don't need to optimize for 1%, but typically, if you're going after a keyword, you'll naturally include it within your content, your title tag, your headings, within your introductory paragraph, and maybe even your conclusion.
So if you're not including the keywords in your content, chances are, you're not going to rank more because Google doesn't know that you're going after that keyword. And as I mentioned, you don't want to go after keywords that are too competitive. So using Ubersuggest, type in whatever keyword that you're looking to go after, look at the SEO difficulty score.
When you're starting off, you want to go after keywords that have a difficulty score of 40 or under. You're much more likely to get rankings if you go after keywords that are 40 and under versus going after the ones that are much more competitive.
You also want to optimize your site for mobile and voice search. According to Google, more than 50% of search queries globally have now come from mobile devices. And according to Comscore, over 50% of the searchers on Google are now voice-based. And that makes sense, when you're driving, you can just talk into your phone, boom, you can get your answer. So if you want to do well with mobile and voice, make sure you're using structured markup, right. Not only does that help for mobile, but that also helps for voice search and featured snippets as well.
You also want to opt in for the long tail keyword approach when you're starting off. If you're just starting off at the beginning, you want a lot of traffic, remember, on voice and even on mobile, people are searching for long tail phrases. Yes, they don't get a ton of traffic compared to head terms like credit card, but a lot of these long tail phrases add up, because you can go after hundreds within a blog post, especially if you're creating long authoritative pieces of content that are super in depth.
You will also want to use analytics to determine a customer journey and performance. A lot of times, I see businesses making the mistake of not using Google Analytics correctly and accurately to figure out what they should focus their attention on. Here's what I mean by this, installing a piece of Google Analytics code isn't really going to solve all your problems and help you figure out how to get the most out of your traffic. You need to look at your Google Analytics, set up conversion tracking, and figure out what channels, what sources are causing the most conversions, what pages are causing the most conversion. That way, you know what to do more of and what not to do more of, because a lot of times, you get a lot of traffic to pages that are like, wow, look at all this traffic, but it's not driving any sales. And you're like, it's the right keywords, I'm just not driving any sales.
Well, a lot of that, which is the next approaches, you can't be afraid to monetize your content. So with a blog, you're getting some traffic, if you're not telling people about your products or services within your blog content, don't ever expect to generate any sales. But if you do, you're much more likely to.
Last but not least, you need to focus on an omnichannel approach. Focusing on several different channels is going to actually provide you better SEO results. Yes, SEO is Google, but think of it this way, from everything that we've seen, when you get more social shares, you're getting more traffic back to your site, that means more people are seeing your content, they may link back to it, they may leave a comment, they may subscribe by email, they may come back a year later and then buy from you or link back to you. And all those user signals will continually help with your ranking.
The reason the omnichannel approach is super important, Eric Schmidt once talked about how brands are the solution to figuring out what sites should rank on Google. When you take an omnichannel approach, someone's more likely to see you. And they call it the rule of seven, when someone interacts with your brand seven times, they're much more likely to build that connection with your brand, and that helps with your brand queries, which then helps with your rankings.
If you're curious to see how your brand is doing compared to your competitors, you can go to Google Trends, type in your brand as well as your competitors' names, and they'll show you a graph of how you're competing versus all your other competitors, and the key is to be higher than they.
And taking that omnichannel approach will help you grow your brand bigger and bigger over time.
If you need help to get more traffic to your blog, check out my ad agency, Neil Patel Digital, or if you just have any questions, leave a comment below.