How a heat mapping tool can improve your website’s user experience?

How a heat mapping tool can improve your website’s user experience?
8 min read

Heatmaps can provide you with information about your website visitors’ interactions. You can know how people interact and engage with your website. Website heatmaps can also reveal a lot about your website's performance. You can know how much user attention and engagement your website can capture. There are many ways a heatmap for website can help you refine your customer experience. Keep reading the blog to know more about web heatmaps, types of heat maps, and how you can create a website heatmap free.

What are heatmaps?

How a heat mapping tool can improve your website’s user experience?

Heatmaps are graphical representations of data in which different colors represent distinct data values. Heat maps for websites are color-coded to make data interpretation easy and effortless. The bright colors are used to represent the site areas with high visitor engagement. The lighter colors or hues of blue are used to indicate the site areas with less user engagement.

With a heatmap website, you can identify the sections of your web page which are enticing the maximum number of visitors to click. Place your important CTAs and content there to get the people’s attention. A web heatmap can help you gather information on how your users conduct themselves with your website. This way you can make data-driven decisions that optimize your website effectively.

Types of heat maps

In this section, we will discuss the different types of heat maps that you can use to analyze your website.

Click Maps

Click maps show the areas of your web page that are most and least clicked. You can know which website elements and CTAs are clicked or tapped by your users. With click maps, you can find any navigational gaps on your website.

Track clicks on the images of your web page. If they are getting good clicks then you can add relevant links to them to get more user engagement. Check your website’s navigability by seeing the intensity of clicks on the navigation bar.

The click maps data can help you in positioning your website elements and CTA buttons as per the users’ expectations.

Scroll maps

Scroll maps can give you insight into how much the users scroll down your web pages. You can understand the users’ behavior patterns and find out in which sections the visitors spend a lot of time.

Make sure you place the crucial elements and CTAs of the web page in the users’ attention span area. From scroll maps, you can find out the ideal length of the web pages till where users reach.

Who should use a website heatmap?

A website heatmap can help you track your visitors’ behavior and improve your website experience. You can find which website sections are working and which aren’t working to get users’ attention.

Heat maps can help you to identify the following factors:

  • The crucial content of the webpage, people aren’t reaching to.

  • Is the visibility and placement of the CTAs appropriate or not?

  • Non-clickable design elements that are causing distractions.

  • The right length of your web page till where users pay attention.

Heat maps can be used by different departments within a company. Marketers, UX designers, product teams, digital analysts, and researchers can use heatmaps to boost their website performance.

What are the benefits of using heatmaps?

A heatmap website free like WebMaxy Analyzer can help you to go beyond traditional analytics. A web analytics tool like Google Analytics can provide you with information about what’s happening on your website like page views, bounce rate, conversion rate, etc. But it doesn’t tell you why it’s happening the way it is. It gives you quantitative data about your website visitors but not qualitative data.

A user behavior analytics tool like WebMaxy Analyzer can help you gather quantitative as well as qualitative data about your website visitors. You can also create free heatmaps for different web pages of your website. You can find out what and where your users are clicking on your website. Scroll maps can give you insight into the scrolling behavior of your site visitors.

Heatmaps can help you in different ways that we have mentioned below.

  • Analyze and understand large amounts of data sets in visual representations.

  • Identify which website sections users view and what areas they avoid.

  • Get a clear understanding of how the users behave over a period of time.

  • Find what areas users are drawn to naturally and how to put the crucial content over there.

  • Identify ways to improve your existing web pages for enhanced user experience.

You can use heatmaps with other analytics data to get a complete understanding of your users’ behavior. WebMaxy Analyzer offers many other features that can help you to know your customers closely.

Session Replay

You can record and watch your users’ sessions to know how they interact with your website in real-time. You can see their exact website activity, know what catches their attention, and from where they leave your website. These insights can help you to make changes as per the users’ expectations.

From session replays, you can also find any website friction areas that might be causing visitors to exit. Understanding your users’ perspective can help you find any missing links that lead them to not complete their journey. By combining session recordings with heatmaps, you can get a view of your complete customer journey and make changes accordingly.

Surveys & Polls

Surveys & polls can help you know from your customers directly what they need, want, and expect. You can ask important questions and know your customers' opinions and viewpoints. With WebMaxy Analyzer, you get a wide range of survey templates that you can launch directly. Customize the questions and options as per the information you want to get from your users. You can analyze the survey data easily from the graphical representations.

Funnel View

Create funnels on your website to get a clear understanding of your customer’s journey. See how the visitors drop off and convert throughout the different stages of the journey. Know at which stage the maximum number of prospective customers drops and how you can prevent it. Find ways to improve the user journey and reduce the drop-off percentage.

Form Analytics

With form analytics, you can analyze your website forms’ performance. You can see how users interact with them, the fields they fill and ignore. By knowing which fields customers provide easily and which they avoid, you can create forms accordingly.

User Insights

This WebMaxy Analyzer feature helps you get comprehensive information about your website visitors. You can know their last seen, city & country, device used, browser version, device model, and much more. This way you can identify who your customers are and from where they are coming.

Additionally, WebMaxy Analyzer has many other features like feedback, push notifications, segmentation, block IP, etc. You can also integrate WebMaxy with many other tools like WordPress, Instapage, Magento, Shopify, Wix, Joomla, Google Tag Manager, and so on.

The Bottom Line

Website heatmaps can provide you with information about your visitors' activity and interactions. You can analyze your users’ clicks and scrolls easily with the graphically presented data. Know if your users are using the CTAs and navigation bar or not. This information can help you to place your website elements and CTAs appropriately.

With heat maps, you can carry out A/B testing for your website designs easily. By using WebMaxy Analyzer, you can create free heatmaps and record users’ sessions. This user behavior analytics tool has many other features like surveys & polls, funnel view, form analytics, user insights, push notifications, feedback, segmentation, block IP, and many advanced integrations.

Schedule a call with our experts to learn more about WebMaxy Analyzer, or email us at

Alex 10K
Joined: 4 years ago
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