How Can I Schedule My Instagram Posts for Free?

5 min read
14 September 2023

Table of Contents

Introduction to Scheduling Instagram Posts

Posting consistently is key for Instagram success, but finding time to share content daily can be challenging. That’s why scheduling Instagram posts in advance is such a popular tactic. However, many scheduling apps require paid subscriptions which adds up. Are there ways to effectively schedule Instagram posts 100% free? Let’s explore some solutions.

Benefits of Scheduling Instagram Posts

Reasons to schedule content include:

  • Post consistently without daily effort
  • Plan content in advance
  • Post at optimal high-traffic times
  • Promote key posts at strategic times
  • Analyze best posting days/times
  • Maintain steady feed aesthetics
  • Collaborate with team members
  • Save time by batching posts

Challenges of Free Instagram Scheduling

Downsides to scheduling Instagram posts for free:

  • Can’t auto-schedule natively in the app
  • Most tools require paid plans
  • Limited capabilities compared to paid tools
  • Harder to analyze the performance
  • Difficult to find the best posting times
  • More manual effort without automation

Schedule Instagram Posts Natively for Free

Instagram only allows scheduling posts natively in the mobile app up to 75 days in advance. This is the easiest free option, albeit limited.

Use Third-Party Apps with Free Plans

Apps like Later, Preview, and Buffer offer free tiers with limited scheduling capabilities. For example, Later’s free plan allows 30 posts per month to one Instagram profile.

Use Reminders and Calendar Scheduling

Manually plan posts by setting reminders on calendars and phones to post specific content on chosen dates/times.

Repost Content from a Second Account

Schedule posts via a secondary account using native scheduling or apps, then repost that content to your main account.

Collaborate with a Team to Schedule Posts

Delegate scheduling to assistants, agencies, or team members to manually post content you pre-approve.

Schedule Posts in Advance and Analyze Performance

Schedule a week or month of posts at a time using free methods. Review analytics once posted to optimize.

Types of Instagram Content to Schedule for Free

You can schedule almost any type of content for free, but simpler static posts tend to work best:

  • Images
  • Video (capped at 1 minute for free users)
  • Carousels
  • Short captions

More complex content like multi-part posts or Instagram Stories is trickier to schedule.

Best Practices for Free Instagram Scheduling

  • Spread out scheduled posts over days/weeks
  • Post at a consistent frequency
  • Use quality captions and relevant hashtags
  • Monitor the performance of past posts
  • Limit scheduling bulk uploads to 30 posts at a time
  • Have backups of content in case issues arise
  • Ensure proper image sizes and video formats

Limitations of Free Scheduling Tools

  • Time-consuming manual workarounds
  • Limited post-volume capabilities
  • Can’t schedule some types of content
  • Lack of robust analytics compared to paid tools
  • Harder to determine and post at optimal times

Should You Pay for Premium Scheduling?

For high-volume users managing multiple accounts, investing in paid tools like Later or Hootsuite can optimize efficiency and performance. But casual users may be fine with free options. Evaluate your needs.

The Future of Free Instagram Scheduling

Ideally, Instagram would add native scheduling features to mobile apps, as Facebook has done. This could make scheduling seamless without third-party apps. Until then, the free workaround options will continue evolving.

Conclusion

  • While not as robust as paid tools, there are ways to effectively schedule Instagram posts for free using native scheduling, apps, manual planning, reposting from other accounts, and collaborating with others.
  • Limit scheduled posts to 1-2 per day, spread out over weeks. Analyze what works post-posting. Have backup content, and be prepared for manual efforts.
  • For high volumes and multiple accounts, invest in paid tools. But free options work for casual schedulers.

FAQs

What’s the best completely free Instagram scheduler?

Preview’s free plan has the most robust features, allowing you to schedule up to 20 posts per month to one Instagram profile.

Can you schedule Instagram Stories for free?

Unfortunately, it’s not possible to schedule Instagram Stories with free tools. You need to use paid tools or post Stories in real time.

How far in advance can you schedule posts for free?

The native Instagram app allows scheduling up to 75 days out. Free third-party tools generally allow scheduling for 7-30 days max.

Do any free Instagram schedulers offer analytics?

Limited analytics may be available on some tools’ free plans, like Buffer. But robust Instagram analytics requires paid tools like Iconosquare.

What are the top paid Instagram scheduling apps?

Top paid tools for Instagram scheduling include Planoly, Hopper HQ, Iconosquare, Hootsuite, and Sprout Social. Prices range from $10-$100+/month.

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