Over the past decade, the majority of the public opted for the use of smartphones. With that happening, we witnessed a rise in the use of the internet all over the world. Unlike former practices when the mobile phone was merely an option, users now tend to look up almost anything and everything on the internet using their smartphones. According to a survey, 4.5 billion of the total 7.7 billion world’s population uses the internet daily. While on one hand, it is a convenience for the users, it has also opened the gates for businesses to the online media. Analyzing the importance of search engines, a lot of businesses have established their online presence to reach out to their targeted audiences. While this may be true, the competition over the internet is much more fierce. SEO plays a key role in determining whether your business will grow or not. Search Engine Optimization (SEO) is the process that enables your website (products and/or services) to appear in the top results when someone searches for it. For example, if you offer internet marketing services, you are most likely to appear in the search results when someone looks up SEO services. There are many other companies offering the same services as you. The probability of your company appearing in the top search results is determined by how good or bad your website’s SEO is. With good SEO, you can not only appear in the top few results but also grow your business’ ROI.
If you want to know how can SEO services provide more profit to your business, we have got you covered with the key factors that can help you grow in the competitive online market.
SEO Services and Business Growth - Key Factors
The quality of your business website’s content can directly affect your online presence. A lot of businesses struggle to make it to the first page of Google's search results even after making SEO efforts. However, what holds their rank behind is the quality of their website’s content. Put yourself in the shoes of your web visitors. If you land on a website that shows outdated information and poor quality content, would you like to stay on the web page or skip to another website? Of course, you will prefer to look for another website. If your potential prospects land on your website and find new as well as useful content that answers most of the queries they have about your product (or service), they will most likely visit again. More importantly, your content should be able to address the preferences, needs, and language of your targeted audience. If your business has a global audience, it is important to have your web pages translated into multiple languages. The easier the navigation process of your website, the more users will visit, and the more will be your chances to rank among the top searches.
Keyword optimization is undeniably important for your business’ growth. When a web user is looking for product information online, he or she is bound to search using related terms or keywords. However, if your keyword for the particular product is not ranked, you may not be able to get a lot of customers for that product. For example, let’s suppose one of your products is a power bank. If a customer searches for power banks on Google or any other search engine, your product should appear in the search results. However, if your product keyword ‘Power bank’ is not optimized, you may not appear in the top results. This means that you might be ranking well for your other products, but you might lose your customers for power banks. Moreover, you also need to target keywords that are most relevant to what people search for.
Social Media Integration
If you believe that social media is just for fun, and not business, you may need to rethink the idea. Social media users have immensely increased over the past few years. About 45 % of the world’s total population uses social media. If we look at the stats of Facebook alone, about 80% of the users log in to the social app to find interesting content or information. Using social media to expand your business is indeed a profitable idea. You can integrate your social media profiles with your business website and open the door for social media users to your website. Moreover, social media platforms allow businesses to create business pages and sell their products or services directly. You can develop a social media marketing strategy with the help of an internet marketing company to promote your business. Furthermore, you can also run paid ad campaigns with narrow audience targeting to catch more potential buyers.
Page Loading Speed
As per the search engine algorithm guidelines, if your web pages take too long to load, you will be penalized. Page loading speed plays a highly crucial role in dropping your web page traffic. Have you ever logged onto a website that takes minutes to load a single page? If yes, you may have a clear idea of how frustrating it gets. Search engine users are fast users. This means they do not spend a lot of time to spend on any web page unless it meets their needs. If your website has everything that it takes to please your targeted customers but takes too long to load, your efforts will most likely go to waste. From web hosting service provider to the type of content you have on your website, there are many factors that can be responsible for dragging your page’s loading time. While this may be true, you may need to contact an SEO services company in your area to figure out the problem for you.
The above-mentioned key factors can directly influence your business’ profit growth. It is worth noting that you need to continue making your SEO efforts in all the domains equally to retain your search engine rank. Whether your website ranks on the top spot or falls behind by a page, you need to continue working on your website’s SEO to retain or improve your website’s rank. If you want to ensure exponential growth for your business through the internet, it is important to have an internet marketing company on board.