It is rarely a wise option in advertising to rely on a single channel to reach all of your clients. The most effective businesses frequently use social media, SEO, in-person advertising opportunities, and other channels to target their clients in a variety of ways.
Digital billboard signage is one such marketing tool worth investigating. They enable firms to reach thousands of prospective clients. However, digital billboards are not appropriate for every business. Continue reading to learn how to use them effectively and whether they are the best option for you.
Traditional billboards vs. digital billboards
They can switch between several displays, whereas typical billboards can only show one. A traditional billboard also requires time and work to switch from one ad to another, but digital billboards can do it automatically every few seconds.
Traditional billboards are also subject to weather-related wear, tear, and discolouration. Digital billboards are visible all year, rain or shine.
Another consideration is that consumers may view digital billboards from a wider distance than traditional billboards. This implies that businesses may be able to capture the attention of passers-by from a distance using a digital billboard.
How much does digital billboard advertising cost?
Digital billboard advertising entails paying for ad space in public places to promote a brand, product, or service. However, you are not simply paying to "rent" ad space. There are other costs associated with designing, printing, and erecting your billboard. Depending on the size of the project, the agency you work with, and the location of the advertising space, this may easily be an extra dollar.
The impact of a billboard on your marketing expenditure is determined by several factors, including:
Circulation: How many people pass by the billboard each week?
Impressions: How many people do you think will see your billboard each week?
Demographics: Who are the people that pass by your outdoor billboard advertising? Are they office employees? School kids? Etc.
Not to mention:
- The dimensions of your billboard
- The length of your lease term
- Your design, manufacturing, and installation costs
Digital billboard cost in Australia varies greatly depending on the parameters indicated above. However, the actual cost of digital billboards varies by company. Leaving aside the digital billboard cost, it's essential to examine how many leads you'll likely acquire from the advertisement if you're willing to spend.
Is it worthwhile to invest in digital billboards?
In general, digital billboard signs are better suited to businesses with simple, uncomplicated goals.
People don't gaze at billboards for very long. A digital billboard advertisement may capture their attention for a few seconds, but it will not allow you to convey a lot of information.
That means if you own a restaurant, shop, or another type of business that consumers can comprehend and interact with practically instantly, you should consider incorporating digital billboard advertising into your marketing approach.
However, if you provide a service or product that is complex and difficult to explain simply, or if you are targeting a narrow niche rather than a general audience, you may want to invest your marketing budget elsewhere.
Everything depends on the location.
As digital billboards target consumers in a very precise geographic area, location is crucial in determining whether a digital billboard is good for you.
It is critical to ensure that the position of the digital billboard is relevant to your business. You must ensure that it is located in an area that receives the appropriate type of traffic for your objectives.
If at all feasible, try to visit the location of a digital billboard before consenting to have your ad displayed on it. Advertisements for billboard space frequently appear better online than in person, and the only way to truly understand how much attention your ad will garner is to go see it for yourself.
How to Determine Whether Your Company Requires Digital Billboard Signs?
Since digital billboards are costly, it is critical to ensure that your organisation will truly profit from using one before investing.
Billboards are fantastic for geographic marketing but not so much for customization. They must be appealing to a wide range of people. As a result, they are a good fit for some businesses but not for others.
A digital billboard advertisement, for example, might be ideal for a small restaurant looking to attract more consumers from the surrounding area. However, it may not be a suitable fit for a consulting firm that specialises in a speciality field that the majority of people in the area aren't associated with.
However, there are techniques to target a specific audience with a digital billboard. You simply must be selective in your location selection.
For example, perhaps you wish to market your software security company's services to huge corporations. If so, a digital billboard in your region's business district would be a fantastic area to advertise.
We hope that this post has helped you determine whether it is worthwhile to invest in digital billboards considering their cost, your business, and your target audience. If you are planning to implement a digital billboard, make sure to work with professional advertising agencies who can best guide and assist you in receiving a strong ROI.