Google analytics is one of the most important thing when it comes to analyze performance of an online business site. It gives crystal clear picture of your success or failure to reach the goals you have set in a business. Custom reports are very significant when it comes to get an overview of your business website through Google analytics. So it is very important that you are able to analyze these custom reports for your site. At the same time you need to get proficiencies in matters like what would prevent data from appearing in a custom report to prepare a report. Here we will talk about the way by which you can compare foal conversion in custom reports. You can compare the goal conversion rate at specific time periods for same site. Here is a complete guide for the same.
What is goal conversion?
Every business has certain goals or set milestone to achieve in a specific time which are turned as goals. When it comes to goal conversion it actually means how much success you are getting to achieve these goals for your business. A goal becomes conversion when you achieve it. For example if you have a goal to make visitor of site to buy your product and visitor buy the same it is a goal conversion for your site. It is very crucial to keep an eye on the rate of goal conversion and compare them for different time to analyze the policies and strategies you are implementing in your business. Analyzing and comparing goal conversion in custom reports is very essential to take important business decisions.
Different types of goals we can set in Google Analytics
There are mainly four types of goals that we have in Google analytics that is Duration goals, pages view goals, event and destination goals. All these are meant for a specific action of the user visiting your site. For example duration goals focus on the time that user is spending on your site. Similarly pages views goals focus on the number of pages a user of the site is visiting in one session. At the same time we can say destination goals when you lead the user to finish certain task on the site. All these goals are subjected to specific analysis based on the site.
How to compare Goal conversion in custom reports?
If you want to compare the goal conversion in custom reports, do follow these steps on your Google analytics account;
- Access your Google Analytics account
- Select and click on analytics
- Now further select custom reports section and click on it
- Move your cursor to make a new report
- Select flat table option
- Now focus on the name of your custom report
- Enable visibility settings for the custom report
- Type goals in the search bar
- Now add metrics like name of the goals, conversion, revenue of the goals
- Now finally select sum of all goals revenue and make your custom report.
- Now you can compare the different goal conversion in the report by clicking on view report.
So this is how you can compare goal conversion for different goals in your custom report. It is very easy to compare the goal conversion for different goals in custom reports. You can also compare the goal conversion rate for different time periods to compare the outcome for two intervals. This gives a good idea about the outcome of your business marketing strategies.
Benefits of comparing goal conversion in custom reports
When it comes to the significance of comparing goal conversion in custom reports it gives a clear picture of your campaign conclusion and business success. You become able to make an inference that whether or not your strategies are working for taking your business to new heights of success. For instance of you are comparing the goal conversion rate for different time periods when you build unique strategy for every time to chase the conversion rate. Then you can get the results about which strategy works best for your business by seeing the highest conversion rate as outcome of a specific strategy. So we can say that comparison of goal conversion is very important when you are comparing the same goal by changing your campaign strategy.
Conclusion
You can compare goal conversion in custom reports by using the above guide. This is because if you are not keeping a sharp eye on your custom reports and not bothering about goal comparison you cannot realize the loopholes in your business strategy. It is very crucial for every business to analyze its strengths and weakness to incorporate new policies in it. That is how it becomes easier to relish the success earlier in business. Google Analytics is a significant part of online business and one cannot deny this truth at any level.
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