Retaining clients and keeping them abreast of new products and services is one of the key ways to running a successful business. But how can you do this? Email newsletters are a great way of pulling this off. You can create a monthly newsletter and entertain different products in it.
But how are email newsletters better than text messages? For starters, around 95% of people sign up on websites with their email address rather than their phone number and hence you can target both potential and permanent clients. Secondly, in the newsletter, you can add a customer review section, some images, product details, and even short blogs. On the contrary, a text message is only feasible when notifying the customers regarding any offers and promotions.
So how can you create effective newsletters and stand out from your competitors? There are several applications that provide visually appealing newsletter templates from annual report template to marketing ones and many more. So, In this post, I will walk you through the essentials of a newsletter and how to create one. Let's get this show on the road!
Before starting on the newsletter, you must first know your audience. If it is solely for customers, then it will have a different type of content than that created for your business partners. Moreover, if your newsletter is one of your main marketing products then it is advisable that you create a paid newsletter. On the other hand, if you are releasing a newsletter to just connect to your customers and gain more clients, then start with the free access newsletters.
Below is a list of steps to help you create a fantastic newsletter in no time!
Deciding on the format is the first step to creating a newsletter. For instance, if you are creating this newsletter for your client base, then you can add coupons to it to make it more lucrative, dedicate a part to the new products, add customer reviews, and maybe a short post related to your product.
Creating a schedule and sticking to it is very important. You can publish one every week, or maybe once a month. If you have a whole team dedicated to it, then you might release a newsletter twice a week. But what's important is that you stick to your newsletter schedule. Therefore, choose one that you can easily stick to.
Using a customizable newsletter template is a shortcut to creating your newsletter. When you have a template, you do not need to start from scratch and can simply add the relevant details. Moreover, you can switch to different templates for every newsletter. Precisely, do what makes your newsletter interesting and engaging and bring positive response for your business.
Your subject line is your calling card for your newsletter. If this is interesting enough, your readers are going to move forward with the letter. If not, then they are probably just gonna skip it. Hence, put a lot of effort into creating a snappy subject line that impacts your audience.
Images are a great way of enhancing the face value of your newsletter. However, some inboxes do not display images. Therefore, if you add an alt text option, your image will be explained in the text too and the readers will be able to understand it.
To avoid your email from landing in the spam folder of the user, it is essential that you comply with the guidelines. This way your email will land directly in the customer’s inbox. Moreover, many people view emails on their phones. Therefore, ensure that your email’s format is supported by all devices.
How will you know if your customer opened your newsletter or not? Here you can make use of a confirmation email. A confirmation email will notify you regarding the action taken by the client. This way you can easily differentiate between potential clients and non-interested ones.
Apart from helping you increase your client base, there are several other benefits of an email newsletter. Some of these are discussed below.
Reach out to your customers. Keep them updated regarding any discounts and coupons
Direct the traffic to your website by embedding the link in your newsletter
Discuss various types of content with your viewers and get their perspectives on it
An email newsletter is one of the most effective ways of marketing your products and establishing your brand. Start with free access and once you have enough client base, then you can move on to paid newsletters. Moreover, the best part about newsletters is that you can try all types of content and reach out to your customers in a number of ways. For a head start, you can sign up to Venngage and use their email newsletters & infographics templates without paying any charges.