In the last few years, the food delivery business has shown tremendous growth, driven by factors like technology and changing consumer behavior. With the hectic schedule and growing demand for convenience, people are increasingly turning to online platforms like websites or mobile apps to order their favorite food items from the wide variety of listed restaurants.
If you are an entrepreneur who is looking forward to entering into the world of online business, then creating an online food ordering website is a good idea, as the industry is projected to reach a market volume of US$1.92tn by 2029.
What is an Online Food Ordering Website?
An online food-ordering website is a platform that allows customers to browse restaurant menus, choose their favorite food item, and place orders directly from there. During a checkout, customers can either pay directly through the website or make cash on delivery. The restaurant accepts the order through its chosen online food ordering system and prepares it for delivery to the customer.
Thus a food ordering website serves as a bridge between restaurants and customers, streamlining the process of ordering and delivery, to enhance the overall dining experience.
Why You Should Invest in Creating an Online Food Ordering Website
There are several compelling reasons to invest in creating an online food ordering and delivery website. Some of them are as mentioned:
- Increasing Market Demand: The demand for online food ordering and delivery is booming worldwide, with a projected value of $1.79 trillion by 2028
- Multiple Revenue Streams.
- Scalability: Online platforms like websites or mobile apps can be easily scaled to accommodate growing market demand.
- Low investment: Relatively low investment is required to create and maintain business operations using a food ordering website as compared to brick-and-mortar businesses.
Business Model Online Food Ordering and Delivery Website
There are two main business models that you need to consider when creating an online food ordering website and they are as listed:
- Aggregator Business Model:
As the name implies, the aggregator food delivery business model lets several restaurants sign up and use the same platform for food delivery. This business plan combines the services provided by several eateries into a single portal. In this strategy, the platform serves as a middleman between customers and restaurants.
For example Just Eat, Delivery Hero, and Uber Eats operate on this type of business model.
- Inventory Business Model:
The online food delivery company handles everything internally under the inventory concept. Here, there is just one entity at play. The food delivery company handles everything, from setting up the website to processing orders and delivering food to clients. The entire value chain is under the platform owner's control.
Domino’s, Pizza Hut, McDonald’s, and Burger King frequently use the inventory-based model approach.
Revenue Model Food Ordering Website
An online food-ordering website can earn revenue from a variety of sources. Some of them are as listed:
- Commission on Orders: This is the most popular channel of generating revenue. The food ordering website charges a commission from restaurants for every order placed through it. It can be a flat rate or percentage of the total order value.
- Delivery Fee: The food ordering and delivery website charges a delivery fee from the customers, on top of restaurant bills. This fee can be a flat rate or based on factors like distance, etc.
- Subscription Fees: Some food ordering websites may offer premium services to customers like free delivery, exclusive discounts, etc. in return for some amount.
- Advertising: Some websites allow restaurants to feature themselves at the top of the website, in return for which they have to pay a certain amount.
Essential Features to Consider When Creating an Online Food Ordering Website
To create a successful online food ordering website, consider incorporating the following essential features:
- User-Friendly Interface
- Easy Registration and Login
- Restaurant Listings
- Order Management System
- Promotions and Discounts
- Analytics and Reporting
- Advanced Search and Filter Options
- Multilingual
- Secure Payment Gateway
- Multiple Payment Options
- Real-Time Order Tracking
- Order History and Reordering Options
- Customer Support System
- Ratings and Reviews System
How to Create a Food Ordering Website
There are different ways to create a food ordering website, but the most ideal and cost-effective approach is using a readymade e-commerce solution.
Let us examine each of these strategies in more detail and why adopting pre-made e-commerce solutions is a good idea.
1. Coding Food Ordering Website from Scratch:
Using this method, the website is coded entirely from scratch. Before launch, the desired features must be determined and added. This procedure takes a lot of time and resources.
Furthermore, a longer duration would also affect the go-to-market time. In the dynamic eCommerce industry, this could be a drawback because the longer you wait to launch your food-ordering delivery website following the initial market research, the greater the likelihood that the findings will become obsolete.
2. Using a Turnkey Solution:
The use of ready-made e-commerce software is the second strategy.
These turnkey e-commerce solutions come pre-integrated with all the essential features like user management, order management, payment gateways, etc. to launch a food ordering and delivery website.
Businesses can benefit from these software's low upfront costs and quick startup times, giving them a competitive edge. Additionally, they are customizable as per business needs.
From where you can get this ready-made e-commerce software?
Yo!Yumm is one such readymade ecommerce solution, developed by FATbit Technologies, specifically designed to create an online food ordering website.
It comes pre-integrated with all the essential features including multiple APIs that are essential to launch a food ordering and delivery website. Additionally, it also provides you with innovative features like dining-in, table booking, partial refund, and more.
What makes Yo!Yumm best option to create an online food ordering website?
- Advanced, and Feature-Rich Apps for iOS & Android
- 100 % White Label with Lifetime Ownership
- Secure, Scalable & Customizable
- 1-Year Free Tech Support
- Powerful Performance & Seamless UI/UX
- GDPR Compliant
- No recurring charges
- Already tried and tested
- Secure Sockets Layer (SSL) Compliant
- Personalized Free Demo Available
Wrapping Up
Investing in creating an online food ordering website, provides entrepreneurs with a lucrative opportunity to enter into the world of online business. By understanding the market trends, and business models, focusing on user experience, and leveraging readymade e-commerce solutions like Yo!Yumm, you can launch a food ordering and delivery website that will help you to stay ahead of your competitors in this thriving world of food delivery business.
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