How to Find What to Sell on Amazon

How to Find What to Sell on Amazon
11 min read
24 November 2022

Are you unsure of what you can sell on Amazon? Perhaps the better question is what you should not sell on Amazon. Amazon Marketplace sellers list more than 350 million original products available on the platform.

Think of the products you love. They're most likely sold on Amazon. Consider something you'd like to find. Find it on the internet. There's a high chance that you'll see it on Amazon.

But, you don't want anything but the best product to offer on Amazon. You'd like the most popular products that will earn you a substantial income with the least amount of effort.

There's nothing wrong with that. Nothing.

But, it's a lot more difficult to do since it turns out that finding a cheap, popular product is precisely what everyone else wants.

You'll have to be more imaginative. Searching "what to sell on Amazon" is a great first step, but you'll have to explore more.

Below, we take you through the most popular items on Amazon. Don't skim down the page yet. This isn't the kind of product you'd like to sell also. We're simply looking for ideas.

Let's examine the common features of the top-selling items on Amazon. You'll then be ready for our top 9 suggestions to help you decide the best products to market on Amazon.

Top-Selling Items On Amazon 

Find the top-selling items on Amazon by going to Amazon's Amazon Best Sellers Page. Amazon regularly updates this page to keep a current list of the top-selling items.

Bestsellers are divided into more than 40 departments, including Baby, Beauty & Personal Care, Electronics, Kitchen & Dining, Sports & Outdoors along with Video Games.

In July 2022, the most popular items sold that are available on Amazon are:

  • The Best-Sellers for Baby WaterWipes biodegradable original baby wipes (sustainable baby products?)
  • Best Sellers in Clothing Jewelry, and Shoes Levi's Women's Original Shorts (a classic that hasn't left)
  • Top Bestsellers for Health & Household: Amazon Echo Dot 4th Generation Charcoal (Amazon is winning the game of its own)
  • Top Sellers on Camera & Photo Products: Stick up Cam Batter bundle that includes Echo Show 5 (Amazon + Ring collab)
  • Best Selling software: Norton 360 Deluxe 2022 Antivirus software for 5 devices (safety first)
  • Bestsellers on Video Games: $110 PlayStation Store Gift Card (summertime B-day presents)

Common Characteristics of Best-Selling Products On Amazon

Bestsellers are often removed from Amazon's bestsellers pages However, there are some reasons they rise to the top of the list. Let's examine the things these items share to discover the lessons we could learn about them:

Low Cost 

The majority of these items are quite affordable. Almost everything is less than $100. Making investments in items that are low-cost can help you reduce the risk. 

Imagine putting together a stock of 100 Beats by DJs, which would cost you more than $15K. But, buying 100 baby wipes could cost you $1500. However, the margins of profit for these items are extremely different and so do the risks involved.

Regular Purchases: 

A large portion of these items is likely to be repeated purchases. Customers will require several baby wipes as well as regular renewals of anti-virus software and the newest Echo accessory, as well as gift cards.


Products can go between seasons however, some are more durable than others. 

Parents always require baby wipes, and families will always require security items. But, look through this list once more in December and you could discover holiday decorations and toys to be among the most successful categories.

Good Reviews: 

Every product listed here has reviews of 4 stars or more.

High Review Volume: 

These items have been reviewed by thousands of customers which means they've seen hundreds of purchases and (given the reviews from) thousands of experiences that were positive.

Tips to Find What to Sell on Amazon

Simply because it's a top-selling product on Amazon does not mean that you have to sell it. Levi's shorts aren't likely to be as well-loved during winter and it's hard to beat Amazon when it comes to selling the Echo.

It is essential to choose items that are brand-name. It's also beneficial when you love, are concerned about, and utilize the products you sell. If you're a 40-year-old male with balding Shampoo products may not be for you, and that's acceptable.

You don't need to be a fan of or even make use of the products you sell however it can be helpful.

With more than 150 million Amazon Prime subscribers on the platform, you're guaranteed to reach a substantial audience for almost any subject matter, whether it's Star Wars LEGO kits or CrossFit foam rollers.

However, finding the right products to market on Amazon isn't as simple as searching "Best Selling Products On Amazon" and clicking the first link that you come across.

Let us help narrow your search. Follow these steps to help you locate the most popular, on-brand product that is not very competitive on Amazon:

1. Don't compete with Amazon. Just Don't.

Amazon is a major retailer of items. If the company sells a product, you can let it go.

They'll out-price you, and they'll always offer their Buy Box. Avoid the pain and choose an alternative product.

Concentrate on niche products instead of standard items. It's easier to dominate the market for ultrarunners rather instead of focusing on your average running enthusiast. 

There's a good chance you'll have less competition in selling products that cater to vegetarians rather than the general population of vegetarians.

2. Find Demand by using Keyword Research

If you're looking for the perfect merchandise to market on Amazon You're looking for the perfect Goldilocks balance of demand and competition. 

Ideally, you'd like to sell products that are in abundance of demand and have little competition, but you'll need to do lots of research to discover the best opportunities.

3. Avoid Categories Dominated by Big Brands

Amazon does not have the only one that you need to be concerned about. Large players dominate a wide range of products for consumers and generally have the credibility and marketing, manufacturing, and financial resources to outdo you.

Do not fall for them.

Running shoes? Yes, Nike and Adidas got the job done. Toothpaste? We're sorry, Crest and Colgate dominate. Mobile devices? We already own iPhones along with Androids.

Remember, niche down. If you're planning to market toothpaste, you must find an area of the market where big players will not run over you. For instance, a flavorless toothpaste that glows in the dark. Sounds appealing. Now, you need to make sure that there's enough demand.

4. Crunch the Numbers. All the Numbers

Your product must succeed. It doesn't matter if surpass your competition and get all the sales if you're unable to make enough money to pay for the costs.

Run the numbers through to determine how it goes. Include your manufacturing expenses and storage charges packaging costs, and shipping charges. Add all of it together.

If you do find an excellent opportunity on Amazon but you may not be capable of making your numbers pay. It occurs. Think about the use of Amazon FBA to lower your expenses. It could provide the link required to make your math work.

5. Pay Attention to Amazon Customer Reviews

Reviews are the most important thing on Amazon. Even the most inexpensive products will not last if they don't consistently bring favorable reviews.

Review the feedback before you make a purchase. People who are satisfied with the product will likely make more purchases and have fewer returns. Those are the customers you'd like to see.

It is also important to take note of the volume of reviews. It is ideal to discover products that have hundreds of reviews. That's the way to tell if it's a good bet.

But, other great alternatives might lack as many reviews as they do. They might only have 50 or more reviews. Check the feedback to determine whether they're fake reviews or authentic. If they're authentic then the product may be great.

6. Consider the Dimension and Weight of the Product

Heavy, large items are more expensive to store and then ship. Take this into consideration when you're looking at items.

Consider selling athletic shorts. They are light and can be compacted to the same size as tennis balls. They're inexpensive and simple to ship, which is the kind of thing you're seeking.

Consider selling frames for photos. They are available in a variety of sizes, shapes, and weights. Also, they require security to make sure that they aren't damaged during transport or storage. This makes them slightly more expensive.

When we look back over our list of the top-selling items, the majority of the items listed are light and durable. There's no need to fret about shipping or storing things such as Crocs and batteries.

7. Pick Products That Cross-Sell Well

If you're considering what you'll sell on Amazon consider taking the time to take a look at the big picture. If you're successful with the marketplace, what's going to be your next or third item? What's the tenth one?

Do not limit your brand's appeal to selling products that aren't able to grow. 

If you decide to start offering baby wipes it is possible to make a brand name out of diapers and lotions, toys, and even baby bags. But, if you begin selling glow-in-the-dark toothpaste then your options will be less enticing.

8. Compare one-off purchases against those. Recurring purchases

Customers need only one potty however, they require monthly refills of razors and dish sponges. 

The audience you are targeting might only require only a pair of Crocs however, they'll require an additional battery pack every year or every two years.

Take this into consideration when selecting your products--will you be selling one product to many customers, or would you prefer to sell multiple items to regular customers?

Become an Amazon Power Seller

Are you ready to begin selling on Amazon? Take a look at our free course, in which instructor Melisa Vong will share her story of how she launched and sold two multi-million-dollar brands by using Amazon's FBA platform. 

Find her formulas to sell with success on the platform and make use of the biggest selling platform available on earth.

latha seller 2
Joined: 1 year ago
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