Upcoming Hacks to Increase Instagram Engagement in Future

Upcoming Hacks to Increase Instagram Engagement in Future
10 min read
25 January 2023

Say hi to 2023.

Are you still thinking about planning your Instagram growth strategy for 2023?

Being the fourth most popular social network worldwide, Instagram is more than just a photo-sharing app - it’s a huge market with massive opportunities for growing and scaling businesses online.

This blog will explore futuristic hacks of Instagram growth that could increase engagement for your account.

There have been fundamental changes in Insta’s algorithm as the app is flexing hard toward video content - especially Reels.

If you want to grow on the platform in the future, then this blog will guide you on how to do that without failing to overwhelm and guesswork.

Ready to learn?

Keep reading.

In this blog:

Instagram Reels

Publish Regularly

Engage with the audience

Work on hashtag strategy

Write amazing captions

Optimize your bio

Do collaborations

Post on prime times

Be authentic

Final words

Instagram Reels

Since its launch in 2020, Reels has gained unprecedented appreciation and attention from the Instagram community.

And rightly so…

Short videos have been explosive after TikTok’s short videos achieved tremendous success and popularity among users.

An increasing number of Reels are grossing over a million views and growing.

Reels are Instagram’s recommended place to grow engagement, brand, and audience.

Reels account for 20% of the time users spend on the app and its popularity is only going to increase in the future.

If you ask us, what’s the one thing you should pivot in your Insta growth strategy, and you can also legally buy Instagram followers this is it.

Publish Regularly

Keeping your audience engaged and connected with your brand should be a top priority for you.

The only way to do that is by consistently delivering valuable content to their feed.  

We’re not talking about posting random photos and videos - nothing kills your credibility and reputation like below-par content does.

On the flip side, high-quality content that provides value to the audience helps to grow your audience and brand over time.

Publishing too much is not good either. Your audience will get bored if their feed is bombarded by your content. As they say, less is more - so should be your posting strategy.

That’s why you should find a sweet spot to keep your audience engaged without pushing them away with your crazy content posting frequency.

Is there any recommendation from seasoned marketers?

Yes, there is.

Experts recommend posting a couple of image posts per week, a Story, and a Reel every day to boost engagement, reach, and following.

Engage with the audience

Like Instagram said, ‘’The easiest way to turn casual followers into fans is by liking, replying, and resharing their responses”, Instagram engagement is crucial to turn your followers into raving fans.

Responding to comments is a great way to get your audience to like you. They appreciate the fact that you’ve taken the time to respond to their comments.

As more of your followers and viewers see your replies to the comments, they’re encouraged to comment as well. 

60% of the audience on Instagram is between 18 to 34 years old, and they often get excited by the content and like or comment on posts, Stories, and Reels.

You can use this enthusiastic group of people in two ways; You can market and sell to them if they’re your target market, or you can curate content for them to attract likes, comments, and shares to increase the reach of your content.

Here are a few smart options to jumpstart the conversation on your content:

  • Ask questions using question stickers on your Stories. This will start the conversation and can push your Stories to more people, increasing their reach and engagement even further,
  • You can also encourage a conversation using on-screen captions on your Reels. Reels are the fastest-growing format on Instagram right now, so it’s a great opportunity to reach more people by generating Instagram engagement,
  • You can reply to a comment on your Reels with a video comment. This piques the interest and can follow with interesting comments from the audience,
  • Always give a thoughtful reply to the DMs,

All this engagement activity sends positive signals to the algorithm, and you are more likely to hit a spot in their feed. This will help them keep interested in your content and less likely to unfollow you.

Work on hashtag strategy

Hashtags are big on Instagram. Any Instagram growth strategy without hashtags is just a vague hope that things would work - create your hashtag strategy to build and grow your audience on the app.

Hashtags are the best way to reach your target audience - the right people who’re interested in your niche and content.

Using the right hashtags will help you gain more visibility, build your brand, and increase followers on Instagram.

There are a couple of ways hashtags can help grow your Instagram profile;

  • Your content will appear in the main feed (posts feed) of your target audience who aren’t your followers yet,
  • More people can find your content when they search for a keyword in the app,
  • Most often they tap on the hashtag and will find your posts on the relevant hashtag’s page, 
  • People can also choose to follow hashtags, which increases your odds to appear in their main feed,
  • Using hashtags helps your Reels get more eyeballs of the people who’re interested in that type of content.

You should try to use a mix of niche hashtags and broader hashtags. Niche hashtags might have a small number of views, but they will show your content to highly-targeted people and hence get more engagement.

Write amazing captions

One of the surefire ways to get likes on Instagram is to use captions - on-screen and in the description.

Interesting captions will get more likes and comments that tell the algorithm that people are loving your content. It then shows your content to more people, increasing your reach and potential followers, further.

Captions are also handy in engaging your existing followers and keeping them glued to your brand and business for a long time.

Be sure to use keywords and hashtags in the captions to reach the relevant audience and grow engagement.

Instagram has a limit of 2200 characters for captions, allowing you to add a compelling story to hook, engage, and get actions from your audience.

Optimize your profile

So far, we’ve mostly covered content creation. 

What about your profile? Isn’t it worth it to get some attention?

Yes, it is. Your profile is just as important to win instant credibility, as Stories and Reels are to reach more people.

It’s the first picture any Instagram user paints in their mind when they find your brand on the network - it’s the first impression of your brand which is very important, of course.

Here are the things you need to do:

  • Optimize your profile picture to look credible and authentic. Your brand’s logo or your natural smiling close-shot picture (if you’re a creator) will do the trick,
  • Your bio should tell the people what your brand is all about and what value it can provide to them, 
  • Always add a clickable link in your bio to your landing page or sales page to generate leads and sales.

Do collaborations

Influencer marketing has been very popular and effective on Instagram.

Doing collaborations with influencers get your message across to an audience that overlaps with your targeted audience.

It increases brand awareness and inspires you to get new content ideas and opportunities.

Finding the right influencers - that align with your brand values and voice - is very important.

Teams at Instagram have been working for creating helpful tools for brands to effectively market and sell their products. 

Instagram Creator Marketplace is one of these amazing tools. It allows brands to find the right collab opportunities and grow their brand awareness and reach.

Post on prime times

Posting your Stories and Reels at the right time - when your audience is online and active on the app - is extremely important.

Why?

It’s because timing is a ranking signal for the algorithm. Posting at prime times means more views, more engagements, and more shares. This tells the algorithm that your content is interesting and it will push it in front of more of your target audience.

It’s like a snowball effect. The views and engagement get bigger and bigger if you get likes and shares soon after you’ve posted the content.

Be authentic

People like brands who stay transparent about expressing their values and sharing the content catered to them.

Algorithms, features, and trends are meant to change sooner or later, but, your brand values and authenticity don’t. 

Sticking with the basics - providing valuable content, sharing honest opinions, and asking for feedback - helps win loyal followers that engage with your content no matter what.

Since, at the end of the day, it’s all about them, the people.

Final words

This blog has covered some exclusive hacks that will help you beat the competition and build a reputable brand on Instagram in 2023 and beyond.

While the algorithms are always evolving and changing, many of the tips mentioned are proven to give you a strong foundation to grow your business further.

In case you have found a mistake in the text, please send a message to the author by selecting the mistake and pressing Ctrl-Enter.
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