How To Measure The Success Of Your Website?

4 min read

When a person starts to create a website, they always want it to be as successful as possible. If not, why would they even build a website? There are different ways to measure the success of a website. You need to focus on various things depending on the primary purpose of your website. For example, a Hungarian news site has to focus on different metrics than a Japanese online clothing store. Or when we have a Finnish casino affiliate site like, they don’t need to focus on the same things as an Italian restaurant that wants to have its menu visible to its customers online.

Making a successful website sounds both easy and challenging at the same time. The fact is that it is a lot more complicated process than many think. There are many good websites where you can get all the information needed to create a successful website. All you need to do is to follow the tips they share with you. When the website is ready and live, it’s time to measure its success. You can do it from two different points of view, whether the user is off or on the page.

Key Metrics When Users Are Off Page

When your website is entirely new, your key metrics are when users are off the page. How are your keywords ranking in search engines? How many impressions have you had with your keywords? What is the percentage of people seeing your page on search engines entering your site? These key metrics are crucial for everyone who want their site to be as successful as possible from the organic traffic point of view.

It is important to remember that when the site is entirely new, it has next to no organic traffic for a longer time. The importance of these metrics differs depending on how much direct traffic you expect from social media channels, advertisements, etc. If your website is an online store for some specific niche, your primary focus could be direct traffic from different channels instead of organic traffic from search engines. Or if your site is a horserace-related news site, the metrics from the potential organic traffic have a more significant role.

Key Metrics When Users Are On Page

When you have a bit more established website or are having a lot of traffic from external sources, it’s time to focus on metrics that show how users act on the page. If you have a news site, blog, informational site, etc., you can measure its success by the amount of traffic, time spent on the page, pages per visit, and bounce rate. Of course, following almost every metric possible is helpful, but those are the major ones where you can make a difference. With these metrics, it is possible to see whether the users are happy or not with what they see when they land on your site. It helps you to improve your website and overall measure its success. If you have an online store, affiliate site, etc., you should look at traffic, bounce rate, conversions, and what actions the users do when they land on your site. It’s important not to forget the rest of the metrics, but with these metrics, you can already see what the users are doing on your page and if they are happy with everything you have on the site. Maybe the single most significant impact you can see from the bounce rate. If a bounce rate is high, you are not answering the questions and needs your customers might have. A low bounce rate is a good indicator of a successful website from these categories.

Top 5 Key Metrics To Define The Success Of A Website

  1. Traffic - Both overall and organic
  2. Rankings on search engines
  3. Conversion rate
  4. Bounce rate
  5. Average time on site

Bear in mind that these are the stereotypical metrics. It all depends on what is the goal of your site. If you want to have as many organic visitors as possible, your key metrics should be traffic, rankings, and bounce rates. If you have an online store, it’s wise to focus on average time on site and page views per visit. Or an affiliate site might want to spend plenty of time with conversion-related metrics.

Alex 10.6K
Joined: 4 years ago
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