Most businesses small or large have a corporate vision that guides their overall principles, values and long-term goals. Having a true business vision enables executives and corporations to understand and anticipate future needs. The best leaders and companies understand their current market and invest in research and development to either be on the cutting edge of future needs or to shape future needs through their own actions. Establishing a culture of innovation can ensure your corporation can endure through short-term market downturns to realize future potential.
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