Several factors play a veritable role in defining a market position. In other terms, it is called market positioning where a brand, product, or service occupies a place in the customer's consciousness. It’s how your brand is “seen” by the customers. Therefore, if you are a multi-service business looking for a place in the market, what can be better than taking your first step with the Gojek Clone App?
In the blog, let’s explore some tips that’ll help you achieve your market position.
Internal Factors
The internal factors are all about making yourself stand out from the crowd. It is how you can take control of your brand and establish your own name in the market.
1. Create a Unique Selling Proposition (USP)
USP is what sets you apart from the competition. It is how you address the concerns of the customers, deliver them the service, and reason them to choose your on-demand multi-service platform. For a Gojek Clone app, the USP is its assortment of services.
No other app in the world offers you 82+ on-demand services other than this on-demand app. The list of services includes:
- Online taxi booking
- Service bidding
- Online video consultation
- On-demand services
- On-demand delivery
- Parcel delivery
- Delivery Genie and Delivery Runner
- Medical services
2. The Gojek Clone App should have a strong foundation
By foundation, I mean the platform must be robust and strong enough so that people don’t face any sort of difficulties in operating it. The on-demand multi-service app is built with the latest technologies such as:
- Web: HTML 5, CSS3, Bootstrap
- Cloud: Digital Ocean, Amazon AWS
- Native iOS: Object-C, Swift
- Database: MySQL, MariaDB, MongoDB
- Native Android: Java, NDK, Kotlin
- Server technologies: PHP, Node.Js, Socket Cluster
Now that you have a strong foundation and a legit Unique Selling Point, let’s move to the next factor to create a finer market positioning.
Customer Relation
After you have defined the USP and the foundation, it is time to know your audience. See what they expect from you? What is their lifestyle? What do they want on your platform?
1. Research your target audience
First, know who your audience is. See how old they are, observe their lifestyle, ask if they are interested in using your platform, and so on. Try to build a profile of your potential customer base.
- Age
- Location
- Interests
- Hobbies
- Job
- Income
- Priorities
2. Collect feedback
Collecting feedback comes in when you already have the Gojek Clone App operating. As a business, you should collect customer feedback because it’s an effective way to interact with customers, know them, and improve.
The on-demand multi-service app has a feedback form that pops up when the provider ends the service. In the feedback form, the questions that appear are:
- Was the delivery driver wearing a mask?
- Was the delivery made on time?
- Was the delivery contactless?
Besides these questions, the feedback form also shows the option where you can mark the driver or providers as “Favorite.”
Analyze the Market and Competitors
It is important to know your market as well. Every on-demand multi-service business willing to enter the marketplace should first note the latest trends, understand the market, and observe the customers.
- Carry out a competitor analysis
- Conduct a market research
- Prepare a strategic plan for the brand
In conclusion:
Summing up, consider the internal factors, maintain customer relationships, and study the competitors if you want to recreate a strong market position in the on-demand industry. Well, to ease up your job, the Gojek Clone App is here.
Get the on-demand app solution from a white-labeling firm today and start the development of the platform. Become an entrepreneur in 1 to 2 weeks and start raking in profits from Day 1 of the job.
No comments yet