Dmitry Bodrenko: action has not yet said its last word

Dmitry Bodrenko: action has not yet said its last word
Translation 2 min read
20 September 2022

Action Marketing Agency is well known not only to marketing specialists but also to ordinary consumers. Famous cases such as Trophy Tour by Coca-Cola, Heineken SkyRoom, Lexus Dome, Barney – Launch a Rocket into Space, etc., have received a great response. Dmitry Bodrenko’s brainchild has also attracted the attention of the world community of marketing professionals. This spring, the company has received a number of prestigious international awards. According to the results of the INFOLine study, Action has been recognized as a leader among merchandising service providers. A place in the top ten of the AKAP Creativity Rating for 2021 in the segments of Marketing Services and Social Advertising is also a solid achievement for our advertisers. The same can be said about the POPAI bronze trophy, which the company has been awarded for the Full Tank of Impressions Campaign jointly with Continental, the world-famous tire manufacturer. The shortlists of the Silver Mercury festival published on May 19 are of particular pride.

The project for LENTA is present in two categories: Best Strategy.Retail and Best Brand Loyalty Campaign. Dmitry Bodrenko is a far-sighted leader whose partners have understood a simple truth: you cannot follow past practices. Fifteen years ago, advertising aimed at selling a specific product, but these methods do not work anymore. The consumer is tired of endless numbers and unverified facts, so today the need to create an emotional connection between the brand and the client comes to the fore. This concept is based on the idea of a single post-communication space that combines various marketing tools, such as Promo, Digital, and Events. These mechanisms do not work separately.

The success of this idea is evidenced not only by prestigious international trophies but also by the increased interest of Russian businesses in advertisers’ innovations. There are more and more applications for various campaigns. According to Dmitry Bodrenko, his team has something to surprise their European partners. There is no doubt about their creativity, talent, and perseverance: Action has not yet said its last word in advertising. We hope to see new striking cases, memorable events, and successful campaigns. After all, any marketing success directly affects the state of the European economy.ction   k

Source: http://actiong.com.ua/
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Oleksandr 583
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