Industrial machinery auctions are a great way to dispose of surplus equipment. They offer many benefits for both buyers and sellers alike, including price and convenience.
They are becoming increasingly popular with industrial corporations. This is because they enable companies to sell equipment without losing capital and can improve their asset recovery process.
Online
Online industrial auctions have become increasingly popular as a means of selling used equipment. They are a cost-effective way to sell large quantities of equipment and have the potential to attract a wide range of buyers from around the world.
Creating attractive lots is a key factor in drawing in bidders. This is especially true when the auction is being hosted by a reputable auctioneer.
Establishing lots can be done using a CSV or Excel table, but it is often advisable to work with an experienced auctioneer to ensure that your equipment is listed in a way that will be appealing to buyers.
In addition, online auctions allow sellers to control the process of bidding by allowing them to screen potential bidders and see their past bidding profiles before letting them participate in an auction.
Online auctions also provide a platform for auctioneers to publish accurate and most recent photos and videos that can be used by potential buyers to gauge the quality of the equipment they are interested in. They can then make an informed decision on whether to bid or not.
Offline
Industrial machinery auctions are an excellent way to get rid of surplus equipment and meet the worldwide demand for used machines. These massive trade platforms allow buyers and sellers to network with each other on a global scale, giving you an advantage in your search for the best equipment at the right price.
The industrial auction market is booming with auctioneers serving a wide range of categories including commercial, drilling and mining, electrical and electronic and agricultural equipment. They also offer services such as valuation, online promotion, decommissioning and remarketing.
The main reason for the auction industry’s success is that it allows sellers and buyers to meet a wider audience without having to pay top dollar for advertising or putting up with long waiting times. Additionally, it provides a transparent and efficient mechanism to dispose of assets and reclaim capital for a business’s bottom line. For example, a free estimate of the equipment’s value can be provided to interested parties prior to the actual listing.
Telemarketing
If you are selling used or surplus industrial machinery at auction, telemarketing may be a good way to reach potential buyers. It is a common method for corporations, small businesses and individuals to recover capital from idle equipment.
The telemarketing industry has experienced some challenges during recent years, particularly with outbound telemarketing. These challenges have led to the creation of the National Do Not Call Registry and many state-level do-not-call laws.
However, the Telemarketing & Call Centers in the US industry continues to grow, especially in Texas and Florida. The industry includes companies that conduct outbound and inbound telemarketing, including telesales, database cleansing, call to action, lead generation, and surveys.
Telemarketing transactions must have express verifiable authorization, requiring that the customer's agreement to be charged for goods or services be obtained and that the customer provides at least four digits of the account number to be used to charge. This requirement is intended to protect consumers from unauthorized charges.
Inside Sales
Industrial machinery auctions are a great way to locate essential equipment and components. Often they will have specific categories such as an agricultural auction one week and an aerospace auction the next.
Typically, an inside sales rep is responsible for acquiring leads via cold calls, email and other remote methods. They are also responsible for demonstrating products or services to potential customers and making follow-up calls.
An inside sales person works on a predictable schedule, and is usually focused on the amount of calls they need to make each day in order to reach their quota. They should try to remove any distractions that are not conducive to reaching their goal.
An outside sales person, on the other hand, is responsible for traveling to meet with potential customers and presenting them with products in person. They spend more time and energy compared to an inside sales team, but they also have higher sales quotas.
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