The 86-Year Evolution of Samsung’s Iconic Logo

The 86-Year Evolution of Samsung’s Iconic Logo
5 min read

Shaping Legacy

From the sleek Galaxy phone to reliable dishwashers and vibrant Samsung TVs, the brand is everywhere. The iconic Samsung logo, a symbol of trust and recognition, shapes consumer choices.

Even for dedicated iPhone users, delving into Samsung’s story and brand, especially with its iconic logo, unveils a captivating narrative. As a top-notch logo design companyPhoenix logo design crafts distinctive and impactful designs for brands seeking unique visual identities.”

Delve into Samsung’s brand journey and discover the significance of its iconic logo. For top-tier logo design services in Arizona, USA, Logo Magicians is your trusted partner, ensuring impactful and distinctive logo design services for your brand.

THE COMPLETE HISTORY OF THE SAMSUNG LOGO

The 86-Year Evolution of Samsung’s Iconic Logo

Samsung, a South Korean giant founded by Lee Byung-Chull, dominates the global electronics market. Renowned for its diverse range of electronic devices, appliances, digital media devices, memory chips, and integrated systems, Samsung’s logo is synonymous with technology and stands as one of the most recognizable in the industry.

As the world’s largest producer of electronic devices, Samsung contributes significantly to South Korea’s exports.

1938: Samsung is founded

The 86-Year Evolution of Samsung’s Iconic Logo

The 1950s: Samsung expands

The 86-Year Evolution of Samsung’s Iconic Logo

Post-Korean War, Byung-Chull expanded Samsung, focusing on textiles and aiding Korea’s redevelopment. Acquiring banks, insurance, and manufacturing, Samsung diversified rapidly.

The 1960s-1970s: Samsung continues to expand

The 86-Year Evolution of Samsung’s Iconic Logo

Post-initial acquisitions, Samsung expanded into insurance, oil, nylon, and department stores. It also integrated its textile production line, invested in chemicals, and established subsidiaries like Samsung Heavy Industries, Shipbuilding, and Precision Company.

The 1970s-1980s: Samsung enters the electronic space

The 86-Year Evolution of Samsung’s Iconic Logo

Samsung entered electronics in 1969 with black-and-white TVs, quickly going global. By 1979, it had an aerospace division, and in 1985, Samsung Data Systems (now Samsung SDS) emerged.

Today: Samsung maintains its market share

The 86-Year Evolution of Samsung’s Iconic Logo

Samsung’s journey involved continuous growth, legal challenges, and leadership transitions. Amid legal issues, Kun-Hee faced charges but received pardons. His son, Lee Jae-Yong, also encountered legal troubles. Samsung’s logo evolution reflects intentional design choices, symbolizing innovation and dynamism, showcasing the company’s leadership in the tech industry.

1938: The first version of the Samsung logo

The 86-Year Evolution of Samsung’s Iconic Logo

The initial Samsung logo, featuring stars, stripes, and wheat, felt cluttered and resembled a postage stamp. Not printed on products until 1958, it reflects an attempt to incorporate too much at once.

1969: The second version of the Samsung logo

The 86-Year Evolution of Samsung’s Iconic Logo

Samsung’s refined logo retained stars but adopted a more abstract look. The addition of the ‘Samsung’ brand name marked a significant update

1979: The third version of the Samsung logo

The 86-Year Evolution of Samsung’s Iconic Logo

In the third logo update, the frame disappeared, leaving a simpler design with stars and the ‘Samsung’ wordmark, showcasing a more minimalist approach.

1980: The fourth version of the Samsung logo

The 86-Year Evolution of Samsung’s Iconic Logo

The Samsung logo in 1993

The 86-Year Evolution of Samsung’s Iconic Logo

This is the year when the current Samsung logo was born. You can see the now-familiar bold sans serif letters inside a blue ellipse. What is most important, the iconic “A” without the horizontal bar appears on this version.

The Samsung logo in 2005

The 86-Year Evolution of Samsung’s Iconic Logo

The design team decided to dismiss the ellipse. Today, both the ellipse logo and the logo without the ellipse are used. One of them is a primary logo, while the other is a secondary one.

Who owns Samsung?

The brand Samsung is owned by Samsung Group, a company, which was established in 1938 by Lee Byung-chul. Today it is a privately-owned group, with Lee Jae-yong as the chairman.

Galaxy logo

The 86-Year Evolution of Samsung’s Iconic Logo

The logotype of the Samsung Galaxy range including several types of mobile computing devices has undergone several updates since it was first introduced in 2009. The current Samsung Galaxy logo features the company wordmark given in the same typeface as on any other Samsung’s appliance or device, while the word “Galaxy” features a different font.

The 86-Year Evolution of Samsung’s Iconic Logo

Samsung is one of the companies that, in addition to a visual logotype, have an audio logo. The author of the melody is an Austrian composer Walter Werzowa. It was recorded by the Los Angeles-based music and sound design production company Musikvergnuegen. The audio logo comprises the notes E♭, A♭, D♭, E♭.

The 86-Year Evolution of Samsung’s Iconic Logo
The 86-Year Evolution of Samsung’s Iconic Logo

The color scheme is quite simple. In addition to the basic color, white, it includes a dark shade of blue. In fact, blue has been present in some versions of the Samsung logo since the 1960s. Also, some of the earlier versions of the logo include red, black, and grey.

Conclusion

Samsung’s journey through logo evolution reflects not only the company’s growth but also the technological advancements of its time.

From the initial cluttered design to the refined and iconic logos, each iteration tells a story of innovation and adaptability. Samsung’s commitment to staying at the forefront of technology is evident in the deliberate changes made by its design team.

The evolution from intricate details to a focus on simplicity aligns with the transition from black and white to color technology, showcasing the brand’s vision for the future. As a top branding company, Samsung’s corporate logo is a testament to its success, resonating globally with consumers.

The custom logo design process undertaken by the company emphasizes professionalism, contributing to its status as a leader in the industry. Samsung’s logo design corporation journey epitomizes strategic branding, capturing the essence of the brand’s identity and technological prowess.

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James D a v i d 2
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