If you're an established writer aspiring to become a successful author, keep book marketing needs in mind as you publish your work. It's essential to consider what makes a successful book (all the things publishing houses handle) when you're a self-publisher. The good news is that if you're wise in your decision and planning, you can produce a quality book that competes well with titles from traditional publishers. When you have success on your own, you keep more of the revenue and ultimately do better financially. There's no doubt you shoulder more responsibility, but it can pay off handsomely.
Successful book marketers advise would-be authors to consider writing for a niche audience. It's one way to do well in today's overly competitive marketplace. When your target reader is niche, they have a more genuine interest in the topic and are more likely to buy books. It's also clear to them why your book is of interest, and you can make your case in support of it more easily. If the first book you write is a success, you'll be on the way to building a loyal following who will buy and read subsequent books. Make sure you launch a website before you publish your first book and collect emails from visitors.
Starting word-of-mouth about your book is essential to sparking sales. Ideally, you'll do it with a mix of in-person and online activities. When time and budgets allow, hiring a professional publicist to help with media coverage can be an asset. The trick is participating in multiple channels where your target readers are resentful. The famous tipping point marketing theory reminds us that it often takes several impressions before someone is ready to buy a product, and your book is a product. Your social media posts factor into the mix also, and try to be informational (nonfiction) or entertaining (fiction writers).
You'll also want to come out of the gate with reviews. You can seek them from regular readers online and professional reviewers. Your publicist can advise on the best spots and who might be interested and react favorably. Make sure to complete your book and author's pages on online bookselling sites. Keep keywords in mind as you write to help people find you in searches. In today's world, most books are sold online, and you want your share of the sales. Given the volume of internet searches, it doesn't require imagination to see the potential. A percentage of people who find you will buy.
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