For example, caterers can be added to the system under the 'Suppliers' list. From this, event planners can then provide them with a report which will confirm the number of members attending and their dietary requirements. This is a task that can be updated automatically when changes or amendments are made.
Ensuring that appropriate members are invited to events is vital if the event is to be a member database software success. Integrating the membership management solution with the membership database or CRM solution makes it easy for event planners to select the correct group of recipients.
It is also important to be able to reach members in a format that is most suitable for them. Many people now prefer to communicate via email; therefore it is important that membership organizations are able to send out email invitations to members, and allow them to register on their own website.
Email invitations are not only quick and easy to use; they are also extremely cost-effective and come with a lower carbon footprint than traditional direct mail invitations. Membership management solutions should all come with an integrated email marketing tool that can be used for event invitations as well as event promotion and follow-up surveys.
Email tools can also be used to send out automatic event reminders and event updates - lessening the amount of work the event planner has to carry out themselves.
Membership management solutions will also integrate into websites, allowing members to register online. Customizable booking forms mean that event managers can retrieve the information that is relevant to that specific event. If payment is required, members can pay on the website, through a secure payment portal. By linking the finance system to the membership software solution, it will automatically be updated, removing the finance team from the loop.
Reviewing an event after its occurrence is the only way to assess its success. How many members attended the event, how many took the desired action (such as a purchase, membership renewal, etc), and what did members think of the event? By answering these questions, the membership management team can continue to improve the events they hold; further increasing the level of value they provide to their members.
Membership management software solutions can be used to send out targeted event surveys to the members that attended the event. This is an excellent way of gathering feedback. Emails can include a link to a survey on their website; from which all the answers and feedback are automatically populated into the reporting areas of the membership management software.
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