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Meta Certified Community Manager

The Meta Certified Community Manager certification is awarded to candidates who demonstrate a foundational proficiency in community-building strategies, and knowledge of the skills and tools needed to lead, moderate, and engage an online community. This exam is for community leaders, brand managers, and social managers who possess the skills and knowledge for managing, scaling and connecting online communities and understand platform policies and regulations.

Exam Information

Exam Code: 600-101
Exam Name: Meta Certified Community Manager
Total Questions: 60
Duration: 105 minutes
Language: English, French, German, Portuguese (Brazilian), Spanish (LATAM), Thai, Bahasa and Arabic.

Exam Content Outline

Define and establish a community (8%)

This section will test your ability to:
Make determinations required to develop community goals, objectives, mission, purpose, values and KPIs.
Apply concepts required to create and assess community guiding principles.

Develop community strategies and processes (27%)

This section will test your ability to:
Make determinations required to cultivate and evolve a platform strategy.
Determine an audience strategy.
Analyse a branding strategy.
Apply concepts required for operational workflows.
Determine a team structure and management strategy.
Determine a launch strategy.
Apply concepts required to identify and leverage strategic partnerships.

Make strategic content decisions (16%)

This section will test your ability to:
Make determinations required to create and curate relevant content using a variety of tactics for specific target audiences within a community.
Identify trends and issues that can provide valuable insights to the community.
Make determinations required to implement goal-driven activities.

Engage and moderate the community (29%)

This section will test your ability to:
Apply concepts required to onboard community members.
Apply concepts required to maintain community operations.
Apply concepts required to foster member-to-member connections.
Make determinations required to address and resolve crises and conflicts.
Make determinations required to implement engagement tactics based on audience segmentation.
Adhere to community standards and terms of service.

Measure and analyze community success (20%)

This section will test your ability to:
Analyze content and engagement performance.
Examine data to conduct quantitative and qualitative reporting.
Make determinations required to establish a feedback collection, learning and implementation process.
Make determinations required to establish a sustainability model, including opportunities for revenue generation when applicable.

View Online Meta Certified Community Manager 600-101 Free Questions

1. A community manager runs a Facebook Page for a global banking organization. This is an established group with clear guiding principles and internal escalation protocols. A community member comments on a recent post to threaten the organization unless the member receives a resolution to a recent
problem.
Which step should the community manager take?
A. Call the local authorities immediately to report the threat
B. Open a conversation with the community member and discuss their concerns
C. Delete the comments and ban the community member from the Page
D. Raise the issue to the most relevant point of contact internally
Answer: D

2. A community manager needs to start a new group with the primary goals of growing members and followers. The community manager wants to focus on quality-based growth.
Which three actions should the community manager take? (Choose 3)
A. Create an editorial calendarfor the first month of content
B. Run an ad campaign on relevant platforms to target the right audience
C. Assign targets to each person in the team to invite new people
D. Encourage word of mouth referrals by creating an engaging campaign
E. Invite members to share popular content from other Pages and groups
Answer: B, C, D

3. In an established community, members have been posting the same questions repeatedly.
Which three group tools should be used to help members find the answers they are looking for more easily? (Choose 3)
A. Pin a post as an announcement in the group
B. Ask members to tag an admin every time someone asks a repetitive question
C. Direct members to report repetitive questions using the Report to Admin tool
D. Add useful posts to a topic tag dedicated to frequently asked questions
E. Create a frequently asked questions learning unit
Answer: A, D, E

4. The only community manager of a Brazilian national football fan group with 2 million members needs support to ensure content is on topic. The community manager notices an increase of spam videos in other languages in the group.
Which three options should the community manager use to keep the group relevant? (Choose 3)
A. Encourage members to report content to admins
B. Set up post approval for all members
C. Remove all members who post in a non-local language
D. Reject all new membership requests
E. Use Group Insights to identify potential moderators
Answer: A, B, E