“Following the light of the sub, we left the Old World.”
- Christopher Columbus
Modern times have led to significant discoveries, and as is the nature of man, we have taken a myriad of these innovations for granted. Similar has been the fate of lighting and light emanating products. It’s easy to take light for granted; after all, it surrounds us. Proper lighting is important to us in remarkable ways, besides the fact that without proper lighting, it is practically impossible to do anything. Additionally, not much focus has been put on how shopping centers, cities, and public spaces can harness the power of light to create experiences that attract and engage visitors.
Lighting in nature
In nature, we delight in the initial ray of the sunrise, the midday sun beating down, the magnificent display of sunset, the bonfires that we sit around when night falls, the twinkling of stars, the compassionate moon, the bio-luminescence of sea creatures, fireflies and other insects.
Artificial light
Artificial light is even more widespread. Every time we turn on our mobile phones or our laptops, we find ourselves submerged in light. Offices and homes and shops and malls spark with LEDs. Backlit advertising boards and digital advertising screens strive for our attention. And when the sun descends below the horizons in just about every city, town, and village in the industrialized world, street lamps, storefronts, and car lights brighten the darkest night.
It is apparent that before the origination of artificial light, our entire output and productivity were limited by the number of daylight hours. Fire helped to outspread our days, as did gas light, and now lighting driven by electricity enables us to stay awake longer rather than cocooning up in our shells, come up with new ideas, be innovative, and, quite literally, change the world at record speed.
Light creates atmosphere
Lighting commands what a space “feels” like. Bright white lights glaring off walls generate a clinical atmosphere. Warm white lights make any space a little more welcoming. Colorful lights that twinkle on and off make a space more cheerful. With comparatively little effort, companies like Al-Janoub hold the power to renovate any space and convey a very specific feeling using light. With the help of the services offered by Al-Janoub, many are privileged to use such amenities not only in offices and residential spaces but also in leisure spaces like soccer stadiums, exhibitions, or multiple events.
The incorporation of light in an accurate manner can apparently fashion huge differences, surging great influence over communities. If utilized in the right way, in the right spaces, it can create a warm, engaging atmosphere that enhances visitors’ moods, alters behavior, and affects emotions. Designing lighting installations specifically for a shopping center, city, or public space can generate a significant impression, captivating the attention of visitors, and as it is known, visitor experience engages and encourages return visitors.
Why Al-Janoub?
Al-Janoub has been operating and providing lighting and related products since 1988 (1408 AH). The company has provided customers with products through an all-in-one kind of store. It serves to provide premium levels of quality and guarantee competitive prices, complying with energy-saving and environmental preservation guidelines. Al-Janoubs' supremacy in their own domain has incited them to achieve major accomplishments, and they are seen actively participating in major events, boasting their brilliancy at being best. They have showcased their products at multiple national and international platforms, including the Jeddah International Exhibition (JIBEX), where they introduced the spectators to their innovations, generating many happy customers. Later on, they were seen partaking in another successful event that was held in one of the biggest markets in the Kingdom of Saudi Arabia (KSA), where they were seen offering a bulb with 1SR to advertise their brand and showed the customers how LED lights would help them minimize their electricity bills. The company also held a soccer tournament, which poured in a lot of positive reviews for the company and its products. 
Al-Janoub's products are manufactured in China, with its supply chain in the Middle Eastern region, primarily Saudi Arabia. The company has expanded its range and branches across Saudi Arabia in about six different locations, and the following are the operating sites of the company.
- Al-Balad, Bamhrez Street
- Al-Balad, Main Street
- Al-Azizia, Al-Reem Center
- Branch in Riyadh, Prince Abdul Mohsen Road
- Khamis Mushait branch, the city of construction and urbanization
- Tabuk Branch, Prince Abdul Rahman Bin Faisal Street
One should definitely invest in getting lighting goods from AL-Janoub if they wish to transform their space and create engaging visitor experiences using the proper lighting.
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